{"id":493412,"date":"2010-03-31T12:29:00","date_gmt":"2010-03-31T16:29:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2245-when-opening-the-wallet-becomes-a-no-brainer"},"modified":"2010-03-31T12:29:00","modified_gmt":"2010-03-31T16:29:00","slug":"when-opening-the-wallet-becomes-a-no-brainer","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/493412","title":{"rendered":"When opening the wallet becomes a no-brainer"},"content":{"rendered":"

According to this Economist article<\/a>, the two most notable paywall success stories are financial publications:<\/p>\n

\n

The two most prominent are the Financial Times<\/em><\/a>, which lets web users view just a few articles each month before it asks them for money, and News Corp\u2019s Wall Street Journal<\/em><\/a>, which charges for much business and finance news.<\/p>\n<\/blockquote>\n

In Slate<\/a>, Jack Shafer tries to explain why only a few sites thrive behind paywalls:<\/p>\n

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Not all successful paid sites are alike, but they all share at least one of these attributes: 1) They are so amazing as to be irreplaceable. 2) They are beautifully designed and executed and extremely easy to use. 3) They are stupendously authoritative.<\/p>\n<\/blockquote>\n

Good points to be sure. But maybe overlooking a more important lesson: The easiest way to get people to pay you money is when they think they’re getting something in return that will help them make more money.<\/p>\n

FT and WSJ<\/span> succeed because of the kind<\/em> of information they deliver: financial analysis and info that enables its readers to invest wisely, manage a business better, and\/or improve the bottom line.<\/p>\n

It’s a lesson for anyone trying to figure out what to sell. Help people make more money and then forking over cash to you becomes a no-brainer. It’s not the only way to sell something. But it’s probably the easiest.<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

According to this Economist article, the two most notable paywall success stories are financial publications: The two most prominent are the Financial Times, which lets web users view just a few articles each month before it asks them for money, and News Corp\u2019s Wall Street Journal, which charges for much business and finance news. In […]<\/p>\n","protected":false},"author":7020,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-493412","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/493412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7020"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=493412"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/493412\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=493412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=493412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=493412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}