{"id":494607,"date":"2010-03-31T10:51:23","date_gmt":"2010-03-31T14:51:23","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201311001f624970c"},"modified":"2010-03-31T10:51:44","modified_gmt":"2010-03-31T14:51:44","slug":"wrigley-getting-all-secretive-and-sci-fi-to-introduce-5-react-gum","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/494607","title":{"rendered":"Wrigley getting all secretive and sci-fi to introduce 5 React gum"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/03\/wrigley-getting-all-secretive-and-scifi-to-introduce-5-react-gum.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"5\" class=\"asset asset-image at-xid-6a00d834519bc269e201311001f40c970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201311001f40c970c-300wi\" style=\"width: 300px; margin: 0px 5px 5px 0px;\"><\/img><\/a><\/p>\n<p>Upon visiting <a href=\"http:\/\/www.5react.com\/\" >5react.com<\/a>, you will feel as if you&#8217;ve entered a virtual world or a preview for an upcoming video game. It&#8217;s hard to believe that such large theatrics (a spaceship-like landing page, sci-fi music, secret messages) were created for the launch of such a small product: gum. How did I find the site? By being one of the lucky ones to receive a black envelope containing a sample of Wrigley&#8217;s new 5 React gum, 3-D glasses, and a code that promises to &quot;unlock your personalized sensory experience.&quot; But it can&#8217;t be unlocked unless you connect with Facebook and share your experience with friends. I won&#8217;t spoil the fun for all those waiting for their black envelopes, especially considering the traction this viral effort is getting on <a href=\"http:\/\/www.facebook.com\/5Gum\" >5 React&#8217;s Facebook page<\/a>. (It has more than 1 million fans.) I&#8217;m putting on my 3-D glasses as we speak.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upon visiting 5react.com, you will feel as if you&#8217;ve entered a virtual world or a preview for an upcoming video game. It&#8217;s hard to believe that such large theatrics (a spaceship-like landing page, sci-fi music, secret messages) were created for the launch of such a small product: gum. How did I find the site? By [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-494607","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/494607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=494607"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/494607\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=494607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=494607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=494607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}