{"id":496547,"date":"2010-03-31T23:00:00","date_gmt":"2010-04-01T03:00:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/google_introduces_sales_funnel_ad_innovations_-_th.php"},"modified":"2010-03-31T23:00:00","modified_gmt":"2010-04-01T03:00:00","slug":"google-introduces-search-funnel-ad-innovations","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/496547","title":{"rendered":"Google Introduces Search Funnel, Ad Innovations"},"content":{"rendered":"

\"GoogleToday Google<\/a> introduced<\/a> two new elements to its popular advertising system, a Search Funnel<\/a> and something it is calling Ad Innovations<\/a>.<\/p>\n

The company’s VP of product management, Susan Wojcicki, described the Search Funnel as a “set of reports describing the Google.com search ad click and impression behavior leading up to a conversion.” <\/p>\n

Sponsor<\/em>
<\/a><\/p>\n

The idea is that users of the Sales Funnel will, over time, tighten and focus their use of Google Ads to such a degree that they will be able to sell a grommet to an Albanian from outer space. <\/p>\n

“The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths.”<\/p><\/blockquote>\n

Ad Innovations<\/a> is a specialist website Google has set up to “work closely with advertisers on what comes next.” They intend to use the space to debut ad-tech ideas and solicit user feedback.<\/p>\n

Photo by Danny Sullivan.<\/a><\/em><\/p>\n

Discuss<\/a><\/strong><\/p>\n

<\/img><\/a>
\n<\/img><\/a><\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Today Google introduced two new elements to its popular advertising system, a Search Funnel and something it is calling Ad Innovations. The company’s VP of product management, Susan Wojcicki, described the Search Funnel as a “set of reports describing the Google.com search ad click and impression behavior leading up to a conversion.” Sponsor The idea […]<\/p>\n","protected":false},"author":6544,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-496547","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/496547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6544"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=496547"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/496547\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=496547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=496547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=496547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}