{"id":498816,"date":"2010-03-31T20:39:00","date_gmt":"2010-04-01T00:39:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/03\/31\/bmw-m-looking-to-be-more-youthful-get-more-affordable\/"},"modified":"2010-03-31T20:39:00","modified_gmt":"2010-04-01T00:39:00","slug":"bmw-m-looking-to-be-more-youthful-get-more-affordable","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/498816","title":{"rendered":"BMW M looking to be more youthful, get more affordable?"},"content":{"rendered":"

Filed under: Motorsports<\/a>, Performance<\/a>, BMW<\/a><\/p>\n

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BMW Concept 1 Series Tii – Click above for high-res image gallery<\/small><\/strong><\/em><\/div>\n

\nThere was a time, not too long ago, when a BMW<\/a> M-badged vehicle was feared. In the late 1990s, the E36 M3 Coupe was often regarded as the best-handling two-door on the planet and its sibling, the E36 M3 Sedan, was the fastest four-door in showrooms. The droptop M Roadster offered a viable alternative to a Porsche 911<\/a> Cabriolet, while the bad-to-the bone E39 M5 ran without peers thanks to its 400-horsepower V8 . <\/p>\n

Today’s M models offer excellent performance, but the bar has been raised so high that cheaper upstarts like Mitsubishi<\/a> and Subaru<\/a> can give them a run for the money on tracks, not to mention surging premium competitors like Audi<\/a> and arch rival, Mercedes-Benz<\/a> and their AMG offerings. Kay Segler, the new chief of BMW’s performance-oriented M brand, has taken notice. However, instead of pushing the well-respected division to the head of the pack with even greater levels of performance, Segler says it is time to rethink what his division stands for – meaning BMW M may no longer offer the fastest or most powerful cars possible.<\/p>\n

“The measurement of 0 to 100 (km\/h) isn’t as much a thrill anymore,” Segler tells TheDetroitBureau.com<\/a>. He goes on to explain that it’s how a car feels via the driver’s “butt-o-meter” matters more. Furthermore, he says the performance M brand needs to shift directions. “We want to make M young again.” Segler’s goal “is to go towards affordability and freshness.” Those are big changes considering the current M lineup represents the flagship of each model range – priced accordingly – along with gigantic SUVs like the 5,368-pound X5 M<\/a>. Undeterred by the news, we are still holding our breath for a production version of the Concept 1 Series Tii<\/a>.<\/p>\n

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Gallery: BMW Concept 1 Series tii<\/a><\/strong><\/p>\n

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\n[Source: The Detroit Bureau<\/a>]<\/p>\n

BMW M looking to be more youthful, get more affordable?<\/a> originally appeared on Autoblog<\/a> on Wed, 31 Mar 2010 19:39:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Motorsports, Performance, BMW BMW Concept 1 Series Tii – Click above for high-res image gallery There was a time, not too long ago, when a BMW M-badged vehicle was feared. In the late 1990s, the E36 M3 Coupe was often regarded as the best-handling two-door on the planet and its sibling, the E36 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-498816","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/498816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=498816"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/498816\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=498816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=498816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=498816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}