{"id":500523,"date":"2010-04-01T11:01:00","date_gmt":"2010-04-01T15:01:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/"},"modified":"2010-04-01T11:01:00","modified_gmt":"2010-04-01T15:01:00","slug":"hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-wvideo","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/500523","title":{"rendered":"Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w\/video]"},"content":{"rendered":"<p>Filed under: <a href=\"http:\/\/www.autoblog.com\/category\/new-york-auto-show\/\" rel=\"tag\">New York Auto Show<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/marketing-advertising\/\" rel=\"tag\">Marketing\/Advertising<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/videos\/\" rel=\"tag\">Videos<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/hatchbacks\/\" rel=\"tag\">Hatchback<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/kia\/\" rel=\"tag\">Kia<\/a><\/p>\n<p><a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/#continued\"><img decoding=\"async\" hspace=\"0\" vspace=\"4\" border=\"1\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/03\/hamsters-630.jpg\" alt=\"\" \/><\/a><\/p>\n<div style=\"text-align: center;\"><em><strong><small>Kia wins Nielsen&#8217;s top auto ad award &#8211; Click above to watch the video <a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/#continued\">after the break<\/a><br \/>\n<\/small><\/strong><\/em><\/div>\n<p>\nThose painfully trendy hamsters and their brand-new <a href=\"http:\/\/www.autoblog.com\/model\/soul\">Kia Soul<\/a> managed to nab Nielson&#8217;s Most Effective Automotive Ad Award. Of all the car ads out there, the 2.5 million TV viewers polled by Nielsen remembered the most about the clever spot from <a href=\"http:\/\/www.autoblog.com\/make\/kia\/\">Kia<\/a>. And why not? The adorable anthropomorphic animals and good tunes featured in the ad manage to make a solid impression. It beat out <a href=\"http:\/\/www.autoblog.com\/make\/cadillac\/\">Cadillac&#8217;s<\/a> commercial featuring Kate Walsh and an ad for the <a href=\"http:\/\/www.autoblog.com\/model\/silverado\">Chevrolet Silverado<\/a> starring Howie Long.<\/p>\n<p>Nielsen&#8217;s been handing out the awards at the <a href=\"http:\/\/www.autoblog.com\/category\/new-york-auto-show\/\">New York Auto Show<\/a> for four years now. Last year, <a href=\"http:\/\/www.autoblog.com\/make\/ford\/\">Ford<\/a> took top honors with a commercial that featured real-life women test-driving the <a href=\"http:\/\/www.autoblog.com\/model\/focus\">Ford Focus<\/a> for the first time. <a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/#continued\">Hit the jump<\/a> to see <a href=\"http:\/\/www.autoblog.com\/make\/kia\/\">Kia&#8217;s<\/a> winning rodents.<\/p>\n<p>[Source: <a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/consumer\/kia-rolls-home-with-nielsen%E2%80%99s-top-auto-ad-award\/\">Nielsen<\/a>]<\/p>\n<p><a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/\" rel=\"bookmark\">Continue reading <em>Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w\/video]<\/em><\/a><\/p>\n<p style=\"padding:5px;background:#ddd;border:1px solid #ccc;clear:both;\"><a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/\">Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w\/video]<\/a> originally appeared on <a href=\"http:\/\/www.autoblog.com\">Autoblog<\/a> on Thu, 01 Apr 2010 10:01:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6 style=\"clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;\"><\/h6>\n<p><a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/forward\/19422168\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/04\/01\/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide\/#comments\" title=\"View reader comments on this entry\">Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: New York Auto Show, Marketing\/Advertising, Videos, Hatchback, Kia Kia wins Nielsen&#8217;s top auto ad award &#8211; Click above to watch the video after the break Those painfully trendy hamsters and their brand-new Kia Soul managed to nab Nielson&#8217;s Most Effective Automotive Ad Award. Of all the car ads out there, the 2.5 million [&hellip;]<\/p>\n","protected":false},"author":6487,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-500523","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/500523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6487"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=500523"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/500523\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=500523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=500523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=500523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}