{"id":501802,"date":"2010-04-01T12:27:00","date_gmt":"2010-04-01T16:27:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100331\/1206028812.shtml"},"modified":"2010-04-01T12:27:00","modified_gmt":"2010-04-01T16:27:00","slug":"uk-newspaper-drops-paywall-after-less-than-10-people-subscribe","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/501802","title":{"rendered":"UK Newspaper Drops Paywall After Less Than 10 People Subscribe"},"content":{"rendered":"

As Rupert Murdoch moves forward with his plans to put in place a paywall<\/a> for the online sites of some of his UK newspapers, he may want to look around carefully. Jeff Sonderman<\/a> points us to the news of a UK newspaper publisher that put in place a paywall of £5 for three months of access to its newspaper websites late last year — only to find that the paywall has been quietly dropped after less than ten people<\/i> signed up<\/a> at one of the papers:<\/p>\n


\nA source at one of the titles involved in the trial said it had been a “disaster” and that the number of people subscribing had been in single figures.
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This fits with Newsday’s experiment, where only 35<\/a> non-Cablevision subscribers were willing to sign up. Newspapers keep over-estimating the willingness of people to pay to read websites.<\/p>\n

Permalink<\/a> | Comments<\/a> | Email This Story<\/a>
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As Rupert Murdoch moves forward with his plans to put in place a paywall for the online sites of some of his UK newspapers, he may want to look around carefully. Jeff Sonderman points us to the news of a UK newspaper publisher that put in place a paywall of £5 for three months of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-501802","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/501802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=501802"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/501802\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=501802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=501802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=501802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}