{"id":504900,"date":"2010-04-02T09:22:36","date_gmt":"2010-04-02T13:22:36","guid":{"rendered":"tag:contentnext.com,2010-04-02:article\/419-time-inc.s-tablet-push-starts-with-time-mag-app-at-4.99-an-issue"},"modified":"2010-04-02T09:22:36","modified_gmt":"2010-04-02T13:22:36","slug":"time-inc-s-tablet-push-starts-with-time-mag-app-at-4-99-an-issue","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/504900","title":{"rendered":"Time Inc.&#8217;s Tablet Push Starts With Time Mag App At $4.99 An Issue"},"content":{"rendered":"<p style=\"border: 1px solid silver; padding: 4px; margin-right: 10px; margin-bottom: 0; float: left;\">\n\t\t\t\t\t\t\t\t<a href=\"http:\/\/moconews.net\/article\/419-time-inc.s-tablet-push-starts-with-time-mag-app-at-4.99-an-issue\/\" title=\"Time Magazine's iPad App\" class=\"image_link image\" id=\"85463_5825\"><br \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" style=\"margin: 0;\" src=\"http:\/\/paidcontent.org\/images\/editorial\/f_small\/time-magazines-ipad-app-s.jpg\" alt=\"Time Magazine's iPad App\" width=\"135\" height=\"170\" border=\"0\" \/><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<p><em>Sports Illustrated<\/em> has been the Time Inc. (<a href=\"http:\/\/finance.paidcontent.org\/paidcontent?Page=QUOTE&#038;Ticker=TWX\" class=\"ticker\" title=\"TWX\">NYSE: TWX<\/a>) tablet <a href=\"http:\/\/paidcontent.org\/article\/419-15-ways-publishers-are-re-imagining-the-magazine\/\" title=\"poster child\">poster child<\/a> for months but <a href=\"http:\/\/www.app.time.com\/?xid=iPadPrint?iid=redirect-ipad\"><em>Time<\/em> is first<\/a> to market with an app. <i>Time<\/i> for iPhone is free but iPad <i>Time<\/i> runs $4.99 an issue, same as the newsstand price and available on Fridays. That&#8217;s not a misprint although some users might be confused by the concept of a weekly app purchase when most paid iPhone apps, and so far, most iPad apps come with one-time fees or, in some cases, annual fees. The pricing varies wildly from the Kindle edition, which runs $2.99 a month but lacks multimedia and other extras. <\/p>\n<p>The new app, developed with the Wonderfactory as was the <i>SI<\/i> version and Dutch company WoodWing, bears a strong resemblance to the magazine and includes the full text of the U.S. edition but adds elements like a live news feed; video; slide shows; text zoom; and content from international editions.\n<\/p>\n<p>Like the print edition, it&#8217;s supported by dual revenue streams; launch advertisers include Fidelity, Korean Air, Liberty Mutual, Lexus, Toyota and Unilever. Unlike the print edition, it can be read in landscape or portrait. More details on its <a href=\"http:\/\/www.time.com\/time\/faq\/ipad\">FAQ site<\/a>.<\/p>\n<p>Time Inc.&#8216;s Monica Ray was on a panel I moderated for the MPA last month and said <i>SI<\/i> should be next. She also warned against counting on users to pay for content that&#8217;s free elsewhere, telling fellow publishers to think through their paid and free content strategy. Ray expects to see fewer free apps once that happens. Given that <i>Time<\/i>&#8216;s own iPhone app is free&#8212;and includes multimedia as well&#8212;and that it has a free mobile site with an iPad-optimized version, it&#8217;s hard to imagine <i>Time<\/i> is counting on many single-issue sales of its iPad edition.\n<\/p>\n<p><strong>Related<\/strong><\/p>\n<ul class=\"related\">\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-nba-heads-into-playoffs-with-free-coffee-table-ipad-app\/\">NBA Heads Into Playoffs With Free &#8216;Coffee Table&#8217; iPad App<\/a><\/li>\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-disney-readies-rollout-of-paid-and-free-ipad-apps-through-the-spring-\/\">Disney Aims Premium iPhone Apps At Kids, Sports Fans<\/a><\/li>\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-ipad-rush-cbs-abc-create-special-stream-formats-madison-ave.-scrambles\/\">Updated: iPad Rush: CBS, ABC Create Special Stream Formats; Madison Ave. Scrambles<\/a><\/li>\n<li><a href=\"http:\/\/paidcontent.org\/article\/419-15-ways-publishers-are-re-imagining-the-magazine\/\">15 Ways Publishers Are Re-Imagining The Magazine<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/p5PyWy2yAgwlNcVY4f38i1B3b7w\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/p5PyWy2yAgwlNcVY4f38i1B3b7w\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/p5PyWy2yAgwlNcVY4f38i1B3b7w\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/p5PyWy2yAgwlNcVY4f38i1B3b7w\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=6QytG5haprQ:y16VShddoGM:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=6QytG5haprQ:y16VShddoGM:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=6QytG5haprQ:y16VShddoGM:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/moconews\/~4\/6QytG5haprQ\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports Illustrated has been the Time Inc. (NYSE: TWX) tablet poster child for months but Time is first to market with an app. Time for iPhone is free but iPad Time runs $4.99 an issue, same as the newsstand price and available on Fridays. That&#8217;s not a misprint although some users might be confused by [&hellip;]<\/p>\n","protected":false},"author":3014,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-504900","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/504900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3014"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=504900"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/504900\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=504900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=504900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=504900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}