{"id":505039,"date":"2010-04-02T10:06:04","date_gmt":"2010-04-02T14:06:04","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201347f97cf75970c"},"modified":"2010-04-02T10:06:19","modified_gmt":"2010-04-02T14:06:19","slug":"old-navy-direct-mail-gets-more-colorful-with-tote-bag-promotion","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/505039","title":{"rendered":"Old Navy direct mail gets more colorful with tote-bag promotion"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/04\/old-navy-direct-mail-gets-more-colorful-with-totebag-promotion.html\" style=\"float: right;\"><img decoding=\"async\" alt=\"Old-navy\" class=\"asset asset-image at-xid-6a00d834519bc269e201347f97cb49970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201347f97cb49970c-300wi\" style=\"width: 230px; margin: 0px 0px 5px 5px; height: 185px;\"><\/img><\/a><\/p>\n<p>Is it just me or are direct-mail marketing promotions getting more creative (and more colorful)? In the recent past, I&#8217;ve received Victoria&#8217;s Secret coupons in the shape of (pardon me) underwear, a catalog with a holographic cover, and this week, a bright-yellow Old Navy booklet telling me to &quot;stuff&quot; a tote bag and get 20 percent off everything inside. I can&#8217;t quite pinpoint what exactly caught my attention: the four-page spread showcasing the retailer&#8217;s eco-friendly totes, the cartoon bee that proclaims &quot;I \u2665 Stuff &amp; Save,&quot; or an enclosed sticker that reads, &quot;Note to self: Get 10% off at Old Navy with my tote from May-July!&quot; Think about it &#8230; Old Navy has gotten so sneaky, it&#8217;s including stickers that you can paste on your fridge, bathroom mirror or wallet\u2014anything that will get you to shop at its stores.\u00a0 <\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it just me or are direct-mail marketing promotions getting more creative (and more colorful)? In the recent past, I&#8217;ve received Victoria&#8217;s Secret coupons in the shape of (pardon me) underwear, a catalog with a holographic cover, and this week, a bright-yellow Old Navy booklet telling me to &quot;stuff&quot; a tote bag and get 20 [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-505039","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/505039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=505039"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/505039\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=505039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=505039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=505039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}