{"id":50653,"date":"2009-11-27T10:08:47","date_gmt":"2009-11-27T15:08:47","guid":{"rendered":"http:\/\/theappleblog.com\/?p=36511"},"modified":"2009-11-27T10:08:47","modified_gmt":"2009-11-27T15:08:47","slug":"apple%e2%80%99s-in-store-black-friday-deals","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/50653","title":{"rendered":"Apple\u2019s In-Store Black Friday Deals"},"content":{"rendered":"
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So it\u2019s finally Black Friday and retailers across America are slashing their prices and welcoming hordes of hysterical shoppers. The question, of course, is how generous is Apple being this year? Is it \u2013 as it teased earlier in the week \u2013 a \u201chappy\u201d Friday for the Apple-buying public?<\/p>\n

The answer is (not unsurprisingly) No. Not if you buy from Apple<\/a> it isn’t.<\/p>\n

While Apple observes<\/em> the Black Friday custom, it never really embraces<\/em> it. It\u2019s been said before, Apple unashamedly\u00a0sets higher-than-average prices on its products (particularly when MacBooks are compared to run-of-the-mill Windows computers) and just isn\u2019t interested in doing bargain-basement deals. I guess that\u2019s why they have sixty bajillion in the bank.<\/p>\n

Anyway, here\u2019s a quick rundown of some of the more noteworthy price-cuts among the meager discounts Apple has on offer just for today. <\/span><\/p>\n

Apple TV<\/strong>
\nThis\u2019ll rock your world (not); save $21 on an Apple TV, now only $208. I bet that has you reaching for your credit card\u2026<\/p>\n

iPods<\/strong>
\nThe iPod Nano starts at $138 today, a saving of $11.
\nThe iPod Touch enjoys a $41 discount, cost today: $178.<\/p>\n

iMacs<\/strong>
\nThe 21.5 and 27 inch iMacs start at $1098, a saving of $101.<\/p>\n

MacBook Pros<\/strong>
\n13, 15 and 17 inch MacBook Pros also get a $101 discount and so also start at $1098. No savings on the MacBook or MacBook Air, sadly.<\/p>\n

All manner of Apple accessories and software get moderate discounts. If you\u2019re interested in picking up the latest edition of iWork, Apple\u2019s productivity software suite, a single user license will cost only $49 today, a saving of $30. (Actually, this isn\u2019t a bad<\/em> discount, given how sophisticated iWork is.)<\/p>\n

The new Magic Mouse gets a measly $5 shaved off the asking price (today\u2019s cost to you \u2013 $64 \u2013 is still way<\/em> too much for this mouse).<\/p>\n

The 1TB Time Capsule, Airport Extreme Base Station, Apple Wireless Keyboard and Apple In-Ear Headphones all get a little of the Black Friday treatment. Not to mention a whole lot of stuff nobody cares about. And there’s no discount on a MobileMe subscription, which is what I was hoping to see happen.<\/p>\n

Altogether now\u2026 \u201cMeh.\u201d<\/p>\n

The same percentage discounts have been rolled-out to Apple\u2019s international stores, but ultimately equate to the same small-time savings. None of this is new — Apple just doesn\u2019t \u201cdo\u201d discounts. It\u2019s not in its DNA.<\/p>\n

Where the Real<\/em> Action Is<\/h3>\n

<\/strong>If you want a genuine discount that makes a real difference to your bank balance, you need to leave Apple\u2019s stores behind and go to its authorized resellers. That\u2019s where the real<\/em> action is this Black Friday. AppleInsider has a great roundup<\/a> (including side by side comparisons) of the top Apple-approved resellers and their best one-day-discounts.<\/p>\n

If you\u2019re out shopping for an Apple bargain today and stumble across a fantastic deal, why not share the news in the comments below? But only after<\/em> you\u2019ve helped yourself, naturally. No one expects retail-altruism on a day like this\u2026<\/p>\n

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