{"id":506911,"date":"2010-04-02T20:03:00","date_gmt":"2010-04-03T00:03:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100330\/1003258786.shtml"},"modified":"2010-04-02T20:03:00","modified_gmt":"2010-04-03T00:03:00","slug":"the-christian-science-monitors-bold-and-successful-experiments","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/506911","title":{"rendered":"The Christian Science Monitor’s Bold (And Successful) Experiments"},"content":{"rendered":"

\nReader cram<\/strong> points us to a paidContent post by John Yemma, the editor of The Christian Science Monitor, in which he makes a lot of great points about digital strategies for news publishing<\/a>.\n<\/p>\n


\nA year ago, we ceased publishing the daily, 100-year-old Christian Science Monitor newspaper and launched a weekly magazine to complement our website, on which we doubled down by reorienting our newsroom to be web-first. Our web traffic climbed from 6 million page views last April to 13 million in February. Our print circulation rose from 43,000 to 77,000 in the same period.
\n<\/em><\/p><\/blockquote>\n

\nThis is the sort of bold move that might be the last hope for some struggling publications, and it’s also an example of CwF+RtB<\/a>. Magazines still hold value to readers as an attractive physical item in a way that newspapers don’t—by connecting with fans online and then giving them a better reason to buy the print product, CSM increased the readership of both<\/em>.\n<\/p>\n

\nThose who defend newspapers out of nostalgia often cite the relaxing Sunday newspaper<\/em> as a reason the medium should survive, but what they fail to realize is that there’s no reason that experience has to die along with the cheap daily rag.<\/em> If there is genuine demand for it, publishers will supply it, and smart publications will shift their focus to improve that aspect of their product, just like CSM did<\/a>.\n<\/p>\n

\nYemma also warns against putting too much stock in “digital razzle dazzle”:<\/em> multimedia for multimedia’s sake, deployed with little or no thought given to its purpose or effectiveness. The editorial and design aspects of print news have been evolving for decades; digital news must go back to first premises.\n<\/p>\n


\nThe multimedia debate needs a new question: How are we using technology to create a more relevant product? We’re not going to “save” media by out-featuring each other. We can and will re-cement media by using the technology to deliver the experience consumers want most: intelligent, meaningful news that’s accessible where they are in the moment.
\n<\/em><\/p><\/blockquote>\n

\nHopefully it isn’t too blasphemous to say: amen to that!<\/strong>\n<\/p>\n

Permalink<\/a> | Comments<\/a> | Email This Story<\/a>
\n

\n

\n\"\"<\/a>
\n<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Reader cram points us to a paidContent post by John Yemma, the editor of The Christian Science Monitor, in which he makes a lot of great points about digital strategies for news publishing. A year ago, we ceased publishing the daily, 100-year-old Christian Science Monitor newspaper and launched a weekly magazine to complement our website, […]<\/p>\n","protected":false},"author":3758,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-506911","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/506911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3758"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=506911"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/506911\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=506911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=506911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=506911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}