{"id":506978,"date":"2010-04-02T16:48:44","date_gmt":"2010-04-02T20:48:44","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ec69d8e6970b"},"modified":"2010-04-02T16:50:38","modified_gmt":"2010-04-02T20:50:38","slug":"l-a-s-rolling-bathroom-truck-a-golden-opportunity-for-marketers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/506978","title":{"rendered":"L.A.&#8217;s rolling Bathroom Truck a golden opportunity for marketers"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/04\/las-rolling-bathroom-truck-a-golden-opportunity-for-marketers.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"Bathroom-truck\" class=\"asset asset-image at-xid-6a00d834519bc269e201347f99adb0970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201347f99adb0970c-300wi\" style=\"width: 300px; margin: 0px 5px 5px 0px;\"><\/img><\/a><\/p>\n<p>Caution: bathroom humor ahead! Here&#8217;s what a few smart marketers have learned about catering to people&#8217;s on-the-go lives: Open a public potty, create buttloads of goodwill. (Sorry, couldn&#8217;t resist.) It started with Charmin&#8217;s sparkling-clean toilets in Times Square at holiday time. An overwhelming success, it&#8217;s become an annual event, with more amenities and media gimmicks added each year. Now, a new player on the Left Coast promises to help out roadside pee-pee dancers in the Los Angeles area with a tricked-out rolling john called <a href=\"http:\/\/thebathroomtruck.com\/\" >the Bathroom Truck<\/a>. Backed by a group called the Coalition of Food Trucks, the designer potty has started making a splash, so to speak, traveling behind some of the town&#8217;s most popular food trucks. (Exotic food on wheels has become a phenom in this car-crazy city, and the Bathroom Truck intends to tail the likes of Fish Lips Sushi, Baby&#8217;s Badass Burgers, Kogi BBQ and Nom Nom, among others.) Features include comfy Tempur-Pedic seat covers, cushy Charmin paper, a bidet and an attendant with a strong stomach and a bunch of primping items and Lifesavers. Since the coalition is a non-profit group, sponsorships have to be in the offing. Charmin could go for an East Coast-West Coast domination of the mobile potty business, which would be a natural. Or some other brand could wade in. Hat tip to <a href=\"http:\/\/www.thrillist.com\/los-angeles\/bathroom-truck\" >Thrillist<\/a> for pointing out the new sanitation station.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caution: bathroom humor ahead! Here&#8217;s what a few smart marketers have learned about catering to people&#8217;s on-the-go lives: Open a public potty, create buttloads of goodwill. (Sorry, couldn&#8217;t resist.) It started with Charmin&#8217;s sparkling-clean toilets in Times Square at holiday time. An overwhelming success, it&#8217;s become an annual event, with more amenities and media gimmicks [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-506978","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/506978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=506978"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/506978\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=506978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=506978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=506978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}