{"id":516372,"date":"2010-04-05T13:00:00","date_gmt":"2010-04-05T17:00:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/dont-lose-focus-the-ipad-is-cool-but-the-iphone-is-still-the-real-story-2010-4"},"modified":"2010-04-05T13:00:00","modified_gmt":"2010-04-05T17:00:00","slug":"dont-lose-focus-the-iphone-is-still-vastly-more-important-to-apple-than-the-ipad-aapl","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/516372","title":{"rendered":"Don&#8217;t Lose Focus: The iPhone Is Still Vastly More Important To Apple Than The iPad (AAPL)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"float_right\" src=\"http:\/\/static.businessinsider.com\/image\/4ae087070000000000f918a2\/steve-jobs-apple-iphone.jpg\" border=\"0\" alt=\"steve jobs apple iPhone\" \/><\/p>\n<p>Apple&#8217;s latest gadget, the iPad tablet, is off to a solid start, with <a href=\"http:\/\/www.businessinsider.com\/apple-says-just-300000-ipads-sold-on-day-one-2010-4\">more than 300,000 already sold<\/a>. And <a href=\"http:\/\/www.businessinsider.com\/10-things-we-love-and-hate-about-the-ipad-2010-4\">it&#8217;s a really nice<\/a> device, <a href=\"http:\/\/www.businessinsider.com\/10-things-we-love-and-hate-about-the-ipad-2010-4\">we can confirm<\/a> after <a href=\"http:\/\/www.businessinsider.com\/10-things-we-love-and-hate-about-the-ipad-2010-4\">spending a good chunk of the last two days<\/a> with one.<\/p>\n<p>Indeed, it may represent the future of portable computing&#8230; someday, maybe.<\/p>\n<p>But the real story for Apple right now &#8212; and at least for the next few years &#8212; is still the iPhone.<\/p>\n<p>Why?<\/p>\n<p><strong>For developers, it&#8217;s still the only opportunity at Apple right now to sell MILLIONS of copies of a mobile app.<\/strong> The iPad will take a year or more to reach 5 million users. But the iPhone and iPod touch have more than 75 million users. That has allowed thousands of companies to make money from their apps, whether paid, ad-supported, or financed by virtual goods.<\/p>\n<p><strong>For Apple and its investors, it&#8217;s still the biggest revenue generator and biggest growth driver, and that&#8217;s not going to change soon.<\/strong> The iPhone generated 35% of Apple&#8217;s revenue during the December quarter, with iPhone segment growth up 90% year-over-year. With the iPod touch included, it&#8217;s even more impressive. (Apple sales grew 32% year-over-year as a whole during the December quarter.)<\/p>\n<p>So that&#8217;s why, despite all the buzz around the iPad right now, the more important events are <a href=\"http:\/\/www.businessinsider.com\/apple-will-show-off-the-next-iphone-os-on-april-8-2010-4\">Apple&#8217;s iPhone OS 4 preview this Thursday<\/a>, and its WWDC keynote, where it&#8217;s <a href=\"http:\/\/www.businessinsider.com\/iphone-hd-could-have-super-hi-res-display-front-facing-camera-apple-a4-chip-2010-3\">expected to unveil a new, better iPhone in June<\/a>.<\/p>\n<p>Staying ahead of Google Android, RIM, Microsoft, Palm, HTC, Nokia, and other mobile companies &#8212; and growing the iPhone business &#8212; is Apple&#8217;s priority for the next several years. The smartphone market is still the bigger opportunity than the tablet market. Whatever happens with the iPad is gravy.<\/p>\n<p><strong>Related: <a href=\"http:\/\/www.businessinsider.com\/iphone-os-4-features-2010-2#background-processing-for-third-party-apps-1\">15 Features Apple Must Build Into iPhone OS 4 &rarr;<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"chartOfTheDay\" src=\"http:\/\/static.businessinsider.com\/image\/4b5f368b0000000000ed89ca\/apple-revenue-by-segment.gif\" border=\"0\" alt=\"Apple revenue by segment\" \/><\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/dont-lose-focus-the-ipad-is-cool-but-the-iphone-is-still-the-real-story-2010-4#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><b>See Also:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.businessinsider.com\/10-things-we-love-and-hate-about-the-ipad-2010-4\">10 Things We Love And Hate About The iPad<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/iphone-os-4-features-2010-2\">15 Features Apple Must Build Into iPhone OS 4<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/apple-will-show-off-the-next-iphone-os-on-april-8-2010-4\">Apple Will Show Off The Next iPhone OS On April 8<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheMoneyGame\/~4\/8mFgeaAxHYw\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s latest gadget, the iPad tablet, is off to a solid start, with more than 300,000 already sold. And it&#8217;s a really nice device, we can confirm after spending a good chunk of the last two days with one. Indeed, it may represent the future of portable computing&#8230; someday, maybe. But the real story for [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-516372","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/516372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=516372"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/516372\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=516372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=516372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=516372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}