{"id":516928,"date":"2010-04-05T15:35:05","date_gmt":"2010-04-05T19:35:05","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ec7a6b7f970b"},"modified":"2010-04-05T15:40:53","modified_gmt":"2010-04-05T19:40:53","slug":"butterfingers-now-insured-against-people-laying-fingers-on-them","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/516928","title":{"rendered":"Butterfingers now insured against people laying fingers on them"},"content":{"rendered":"<p><object height=\"205\" style=\"margin: 0pt 0pt 0pt 8px; float: right;\" width=\"330\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/FC2_0HdTlLM&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"205\" src=\"http:\/\/www.youtube.com\/v\/FC2_0HdTlLM&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"330\"><\/embed><\/object><\/p>\n<p>There are lots of things one can insure: a false nose, six-pack abs, celebrity boobs, you get the picture. Add to that: Nestl\u00e9&#8217;s Butterfinger candy bar. Last week, the world&#8217;s largest food company insured its &quot;crispety, crunchety peanut butter&quot; candy brand through global insurance market Lloyd&#8217;s of London. (The policy is worth $1 million.) The move was meant to underscore Nestl\u00e9&#8217;s seriousness behind its brand tagline: &quot;Nobody&#8217;s gonna lay a finger on my Butterfinger!&quot; In true insurance spirit, Nestl\u00e9 that same day (April Fool&#8217;s, but &quot;this is no joke,&quot; the brand insists) also kicked off an ad campaign to get the word out: Through April 14, consumers can <a href=\"http:\/\/www.butterfinger.com\/barinsurance\/\" >file an online claim<\/a> if someone indeed touches their Butterfinger. Nestl\u00e9 will mail out a coupon for one free Butterfinger bar to the first 100,000 consumers. (It&#8217;s a no-questions-asked policy.) Geez. If only it were really that way with insurance!<\/p>\n<p>\u2014Posted by Elaine Wong<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are lots of things one can insure: a false nose, six-pack abs, celebrity boobs, you get the picture. Add to that: Nestl\u00e9&#8217;s Butterfinger candy bar. Last week, the world&#8217;s largest food company insured its &quot;crispety, crunchety peanut butter&quot; candy brand through global insurance market Lloyd&#8217;s of London. (The policy is worth $1 million.) The [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-516928","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/516928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=516928"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/516928\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=516928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=516928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=516928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}