{"id":517473,"date":"2010-04-05T19:53:26","date_gmt":"2010-04-05T23:53:26","guid":{"rendered":"15595 at http:\/\/www.precentral.net"},"modified":"2010-04-05T19:53:26","modified_gmt":"2010-04-05T23:53:26","slug":"palm-dumps-modernista-as-ad-agency-looking-for-a-new-partner","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/517473","title":{"rendered":"Palm dumps Modernista as ad agency, looking for a new partner"},"content":{"rendered":"<p class=\"rtecenter\"><object width=\"560\" height=\"340\"><param value=\"http:\/\/www.youtube.com\/v\/_1OHlFOee2w&amp;hl=en_US&amp;fs=1&amp;rel=0\" name=\"movie\" \/><param value=\"true\" name=\"allowFullScreen\" \/><param value=\"always\" name=\"allowscriptaccess\" \/><embed width=\"560\" height=\"340\" allowfullscreen=\"true\" allowscriptaccess=\"always\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/_1OHlFOee2w&amp;hl=en_US&amp;fs=1&amp;rel=0\"><\/embed><\/object><\/p>\n<p>If we had to pick just one cause behind the failure of the Palm Pre to really catch on with the general public, it&rsquo;d have to be that increasingly bad advertising from ad firm <a href=\"http:\/\/admin.precentral.net\/search\/modernista\">Modernista<\/a> that tried and failed to introduce webOS to the world. We won&rsquo;t link you to them to refresh your memory &#8211; you don&rsquo;t want that. What we will link you to is a report from AdAge: <a href=\"http:\/\/adage.com\/agencynews\/article?article_id=143141\">the relationship between Palm and Modernista is over.<\/a><\/p>\n<p>Palm is, quite obviously, now in the market for a new ad partner. The new partner will be working with a Palm that has lost a lot of momentum in recent months and has tons of excess inventory to move. Modernista&rsquo;s ads for Palm have <a href=\"http:\/\/admin.precentral.net\/palms-new-pixi-ad-first-look\">improved<\/a> <a href=\"http:\/\/admin.precentral.net\/new-palm-ad-live-moves-fast\">recently<\/a>, so we can&rsquo;t help but wonder if the parting of ways is more over money than anything else.<\/p>\n<p>Several months ago <a href=\"http:\/\/www.autoblog.com\/2009\/10\/12\/cadillac-kicks-current-ad-agency-to-the-curb-seeking-new-suitor\/\">Cadillac also dumped Modernista<\/a>, a move that came as part of GM&rsquo;s restructuring and an effort to cut costs. Modernista is a small independent firm with only a few major clients, and thus charges more than some of their larger Madison Avenue competitors. For their part, Palm has already shifted their focus to point-of-sale advertising (in-store ads and training for store staff) and cut back on expensive television advertising, leaving that to the carriers instead.<\/p>\n<p>[via:&nbsp;PreCentral sister site <a href=\"http:\/\/www.treocentral.com\/content\/Stories\/2714-1.htm\">TreoCentral<\/a>]<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?a=fWSeultBI-A:SG2nHSKHfVA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?a=fWSeultBI-A:SG2nHSKHfVA:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?a=fWSeultBI-A:SG2nHSKHfVA:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?i=fWSeultBI-A:SG2nHSKHfVA:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?a=fWSeultBI-A:SG2nHSKHfVA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Precentralnet?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/Precentralnet\/~4\/fWSeultBI-A\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If we had to pick just one cause behind the failure of the Palm Pre to really catch on with the general public, it&rsquo;d have to be that increasingly bad advertising from ad firm Modernista that tried and failed to introduce webOS to the world. We won&rsquo;t link you to them to refresh your memory [&hellip;]<\/p>\n","protected":false},"author":666,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-517473","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/517473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/666"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=517473"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/517473\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=517473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=517473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=517473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}