{"id":518073,"date":"2010-04-06T08:47:33","date_gmt":"2010-04-06T12:47:33","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=28849"},"modified":"2010-04-06T08:47:33","modified_gmt":"2010-04-06T12:47:33","slug":"palm-bails-on-modernista-the-ad-agency-behind-the-creepy-witch-lady","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/518073","title":{"rendered":"Palm bails on Modernista, the ad agency behind the creepy witch lady"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/04\/Screen-shot-2010-04-06-at-April-6-5.25.46-AM.png\" alt=\"\" title=\"Screen shot 2010-04-06 at [ April 6 ] 5.25.46 AM\" width=\"597\" height=\"339\" class=\"aligncenter size-full wp-image-28850\" \/><\/p>\n<p>Up until recently, Palm&#8217;s ads haven&#8217;t exactly been anything <a href=\"http:\/\/www.crunchgear.com\/2009\/07\/17\/smoke-up-palm-pres-gotta-new-commercial\/\">we&#8217;d consider &#8220;embraced.&#8221;<\/a> They also haven&#8217;t been anything we&#8217;d consider, you know, &#8220;good.&#8221;<\/p>\n<p>Expect the ads to get more consistently good from here on out &#8212; or at least more consistently not featuring a <a href=\"http:\/\/www.crunchgear.com\/2009\/08\/03\/pre-philosophy-why-are-palms-ads-the-way-they-are\/\">creepy chick being creepy<\/a>*. Palm has just cut their ties with Modernista, the ad agency responsible for those not-so-sales-friendly ads.<\/p>\n<p><span id=\"more-28849\"><\/span><\/p>\n<p>The story broke via <a href=\"http:\/\/adage.com\/agencynews\/article?article_id=143141\">AdvertisingAge<\/a>, who points out that this is likely a part of Palm&#8217;s move to stronger point-of-sales ads over general brand advertising. Hopefully that doesn&#8217;t mean Palm&#8217;s moving away from the airwaves altogether; webOS&#8217; biggest strengths are things that can be encapsulated in video in a matter seconds, and lawd knows that Palm needs more people knowing about (and more importantly, wanting) webOS.<\/p>\n<p>* <em>To the creepy chick referred to in this post, be it that she ever reads this:<\/em> We don&#8217;t think <em>you<\/em>, personally, are creepy. In fact, you&#8217;re <a href=\"http:\/\/www.crunchgear.com\/2009\/08\/16\/palm-pre-girl-stops-talking-right-at-you\/\">pretty cute<\/a>. These ads just made you seem creepy. Sort of like when a puppy sleeps with its eyes open. Good luck in your future gigs! <\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/0hFPQ6jizO0iBPiPJ8tJzlc0v0g\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/0hFPQ6jizO0iBPiPJ8tJzlc0v0g\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/0hFPQ6jizO0iBPiPJ8tJzlc0v0g\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/0hFPQ6jizO0iBPiPJ8tJzlc0v0g\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=rX1bYc7bAQ8:3rZPVfPJtrY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=rX1bYc7bAQ8:3rZPVfPJtrY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=rX1bYc7bAQ8:3rZPVfPJtrY:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=rX1bYc7bAQ8:3rZPVfPJtrY:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=rX1bYc7bAQ8:3rZPVfPJtrY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Up until recently, Palm&#8217;s ads haven&#8217;t exactly been anything we&#8217;d consider &#8220;embraced.&#8221; They also haven&#8217;t been anything we&#8217;d consider, you know, &#8220;good.&#8221; Expect the ads to get more consistently good from here on out &#8212; or at least more consistently not featuring a creepy chick being creepy*. Palm has just cut their ties with Modernista, [&hellip;]<\/p>\n","protected":false},"author":682,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-518073","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/518073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/682"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=518073"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/518073\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=518073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=518073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=518073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}