{"id":519939,"date":"2010-04-08T00:22:25","date_gmt":"2010-04-08T04:22:25","guid":{"rendered":"http:\/\/gigaom.wordpress.com\/?p=111466"},"modified":"2010-04-08T00:22:25","modified_gmt":"2010-04-08T04:22:25","slug":"with-searchboost-xmarks-gets-a-business-model","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/519939","title":{"rendered":"With SearchBoost, XMarks Gets a Business Model"},"content":{"rendered":"

\"image001.png\" About six months ago, I wrote about Augmented Search<\/a>, a new way of enhancing search results. It was developed by Xmarks<\/a>, a San Francisco-based company that started life as Foxmarks, a Firefox plugin that backed up browser bookmarks on its servers and allowed consumers to sync browsers on different machines. (You can read how Augmented Search works here.<\/a>)<\/p>\n

Based on that concept, Xmarks is launching a new product called SearchBoost. “As I hinted earlier, this is our business model,” said James Joaquin, the chief executive officer of Xmarks. “The paid service overlays ratings and reviews onto their pay-per-click )PPC)ads across the 450 million searches performed by Xmarks users each month.” The company currently has 4.5 million active add-on users and has a billion bookmarks in its database. Joaquin says that the company ran “an extensive 30-day test across 200K users and found that, on average, SearchBoost increases PPC click-through rates by 15 percent.”<\/p>\n

Well now all they have to do is find customers and convince them to pay for this service.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

About six months ago, I wrote about Augmented Search, a new way of enhancing search results. It was developed by Xmarks, a San Francisco-based company that started life as Foxmarks, a Firefox plugin that backed up browser bookmarks on its servers and allowed consumers to sync browsers on different machines. (You can read how Augmented […]<\/p>\n","protected":false},"author":674,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-519939","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/519939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/674"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=519939"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/519939\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=519939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=519939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=519939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}