{"id":520439,"date":"2010-04-08T10:53:52","date_gmt":"2010-04-08T14:53:52","guid":{"rendered":"http:\/\/kempton.wordpress.com\/?p=10730"},"modified":"2010-04-08T10:53:52","modified_gmt":"2010-04-08T14:53:52","slug":"can-tiger-woods%e2%80%99-apology-rebuild-his-brand","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/520439","title":{"rendered":"Can Tiger Woods\u2019 apology rebuild his brand?"},"content":{"rendered":"

Apologizing is never easy.<\/p>\n

And turning an apology into a brand rebuilding exercise is challenging to say the least.<\/p>\n

To me,\u00a0Tiger Woods<\/a> answered the questions at Masters press conference a few days ago<\/a> reasonably well\u00a0a few days ago. And I was ready to move on as we all have made mistakes in our lives. And I think we also had enough fun and laughs of Tiger’s private mistakes for long enough (the worst are those Chinese newspaper (Apple Daily Taiwan) YouTube clips from).<\/p>\n

Sure, the following ad featuring the voice of\u00a0Tiger<\/a>’s\u00a0deceased father Earl Woods will work for some people. Black and White, very solemn.<\/p>\n

Unfortunately, it didn’t work for me. It cheapens the apology. Worst, it cheapens his dad image. Yes I know most dads (dead or alive) would be willing to go to any length to help a son in trouble but when the decision is decided & approved by the troubled son with zero input from the father, it feels different.<\/p>\n

If an ad\/apology has to be made to rebuild the brand (I agree on this need), I would wish they could find a voice clip of Tiger when he was little or young, asking for some help (or forgiveness) from his dad.<\/p>\n

The apology and brand rebuilding should come from\u00a0Tiger<\/a> himself and in his own voice. Ultimately, when we are old enough to drive a car (thus potentially killing people if we were drunk and driving), we are accountable of our own actions and mistakes.<\/p>\n

\"\"<\/a><\/span><\/p>\n

Filed under: advertising<\/a>, Business<\/a>, Creative<\/a>, ethics<\/a>, Love<\/a>, Lovemarks<\/a>, united states<\/a>, Video<\/a>, YouTube<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Apologizing is never easy. And turning an apology into a brand rebuilding exercise is challenging to say the least. To me,\u00a0Tiger Woods answered the questions at Masters press conference a few days ago reasonably well\u00a0a few days ago. And I was ready to move on as we all have made mistakes in our lives. And […]<\/p>\n","protected":false},"author":841,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-520439","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/520439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/841"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=520439"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/520439\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=520439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=520439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=520439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}