{"id":521042,"date":"2010-04-08T12:00:05","date_gmt":"2010-04-08T16:00:05","guid":{"rendered":"http:\/\/www.theatlantic.com\/business\/archive\/2010\/04\/us-airways-and-united-in-merger-talks\/38641\/"},"modified":"2010-04-08T12:00:05","modified_gmt":"2010-04-08T16:00:05","slug":"us-airways-and-united-in-merger-talks","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/521042","title":{"rendered":"US Airways and United in Merger Talks"},"content":{"rendered":"<p>The airline industry is not a particularly attractive market.&nbsp; You&#8217;re selling a perishable commodity&#8211;once the doors close, any unfilled seats are worthless&#8211;to an audience that stubbornly resists treating your product as much other than a commodity.&nbsp; Attempts by the airlines to resist this, with their byzantine pricing rules and frequent flier programs, have by and large not succeeded particularly well; business travelers tend to have multiple frequent flier accounts unless they live near a single airline&#8217;s home airport, and economy fliers don&#8217;t care.&nbsp; Meanwhile, software is steadily eroding their ability to thwart bargain-hunting consumers through pricing power.<\/p>\n<p>In an industry like this, overcapacity is particularly ruinous, and unfortunately for airlines, planes fly for a long, long time.&nbsp; It takes eons for attrition to reduce the number of planes in the air, especially since the old majors have multiple powerful unions that make cuts tricky.&nbsp; That&#8217;s why you get serial bankruptcies&#8211;and CEOs who spend inordinate amounts of time lamenting overcapacity.&nbsp; It seems to be the airline CEO equivalent of talking about the weather.<\/p>\n<p>But while, as Oscar Wilde noted, &#8220;everyone talks about the weather, but nobody does anything about it&#8221;, United and US Airways have been for some time desultorily considering action, in the form of a merger.&nbsp; Now it appears that the merger chit-chat has <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052702303720604575170413286495960.html?mod=WSJ_hps_LEFTWhatsNews\">heated up<\/a> into preliminary &#8220;talks&#8221;.<\/p>\n<p>This makes business sense&#8211;it would give the two majors more pricing power, and let them streamline their staff.&nbsp; But that, of course, is itself a major obstacle.&nbsp; Regulators don&#8217;t like it when airlines get pricing power, and unions don&#8217;t like it when they cut staff.&nbsp; As the Wall Street Journal notes, &#8220;The airlines have flirted with mergers a few times in recent years. They aborted a deal in 2001 after unions protested and antitrust enforcers threatened to file a lawsuit to block a deal.&#8221;<\/p>\n<p>It&#8217;s not clear why this time is supposed to be different&#8211;it&#8217;s not like the Obama Justice Department is likely to be more merger-friendly than the same department under Bush.&nbsp; And even if they succeeded, they&#8217;d spend years negotiating with regulators and angry unions over things like slots, and seniority.<\/p>\n<p>On the other hand, what else are they supposed to do?&nbsp; It&#8217;s all very well to say that they need to manage their business better, but the business they&#8217;re in isn&#8217;t a particularly good one, and they&#8217;re hampered at every turn from making the kinds of changes that would give them a sustainable business model.&nbsp; It seems that as a nation, we prefer serial bankruptcies and cheap, uncomfortable seats.<\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; 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color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:47bb01631e36556ab913e9b0e259be82:lKz96IL624n6u8Ijx2cqu3ljlN7WM2xwC48mwH%2FuUNBdZyligdII%2BQqYABQXX1uxiEMKT4j3XSEZrQ%3D%3D'><img border='0' title='Add to Facebook' alt='Add to Facebook' src='http:\/\/images.pheedo.com\/images\/mm\/facebook.gif'\/><\/a><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=702ad0822743352322ca440955750f72&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=702ad0822743352322ca440955750f72&#038;p=1\"\/><\/a><br \/>\n<!-- foo --><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/AtlanticBusinessChannel\/~4\/biHP2H22gT0\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The airline industry is not a particularly attractive market.&nbsp; You&#8217;re selling a perishable commodity&#8211;once the doors close, any unfilled seats are worthless&#8211;to an audience that stubbornly resists treating your product as much other than a commodity.&nbsp; Attempts by the airlines to resist this, with their byzantine pricing rules and frequent flier programs, have by and [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-521042","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/521042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=521042"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/521042\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=521042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=521042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=521042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}