{"id":522024,"date":"2010-04-09T06:56:21","date_gmt":"2010-04-09T10:56:21","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201347fc131fe970c"},"modified":"2010-04-09T06:58:16","modified_gmt":"2010-04-09T10:58:16","slug":"7-eleven-gets-head-start-on-summer-with-iron-man-2-promotions","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/522024","title":{"rendered":"7-Eleven gets head start on summer with &#8216;Iron Man 2&#8217; promotions"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/04\/7eleven-gets-head-start-on-summer-with-iron-man-2-promotions.html\" style=\"float: left;\"><img decoding=\"async\" alt=\"Big_Gulp_Cups\" class=\"asset asset-image at-xid-6a00d834519bc269e201347fc13088970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e201347fc13088970c-300wi\" style=\"width: 300px; margin: 0px 5px 5px 0px;\"><\/img><\/a><\/p>\n<p>Summer comes early now, and it&#8217;s not global warming&#8217;s fault. It&#8217;s the annual kickoff of the warm-weather blockbuster cross-promotion season. Since Hollywood decided a few years back that &quot;summer&quot; should officially begin in early May, promo-partner programs start launching just after Easter. In the case of the upcoming Paramount Pictures\/Marvel flick <em>Iron Man 2<\/em>, retail partner 7-Eleven is rolling out its Slurpee, Big Gulp and movie-themed merchandise programs this week. They&#8217;ll be in stores for the next two months. There&#8217;s also a &quot;Collect Like a Superhero, Live Like a Billionaire&quot; sweepstakes that sends winners to Los Angeles for a peek into the Tony Stark lifestyle, complete with a Rodeo Drive shopping spree and dinner at Spago. (<em>Iron Man<\/em> hero Stark, who loves the paparazzi, would actually do those things, making this one of the more logical contests of late.) 7-Eleven stores will be hawking DVDs of the first movie, which became a surprise $585 million global success in &#8217;08, and animated shorts from Marvel Entertainment. And there will be enough movie-themed cups\u2014heroes and villains!\u2014for even the thirstiest fan, along with a specially created Invincible Orange Slurpee flavor and character straws. And a new twist: The domed lids on the cups have been crafted to look like <em>Iron Man<\/em> helmets. (Couldn&#8217;t they have found a way to make Scarlett Johansson&#8217;s cup curvy and voluptuous like the actress herself? Just curious.) The action flick, also starring Robert Downey Jr., Mickey Rourke and Don Cheadle, opens May 7.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer comes early now, and it&#8217;s not global warming&#8217;s fault. It&#8217;s the annual kickoff of the warm-weather blockbuster cross-promotion season. Since Hollywood decided a few years back that &quot;summer&quot; should officially begin in early May, promo-partner programs start launching just after Easter. In the case of the upcoming Paramount Pictures\/Marvel flick Iron Man 2, retail [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-522024","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/522024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=522024"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/522024\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=522024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=522024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=522024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}