{"id":522272,"date":"2010-04-09T18:52:10","date_gmt":"2010-04-09T22:52:10","guid":{"rendered":"http:\/\/www.sonyinsider.com\/?p=11665"},"modified":"2010-04-09T18:52:10","modified_gmt":"2010-04-09T22:52:10","slug":"masters-golf-tournament-enhanced-with-sony-3d-technology","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/522272","title":{"rendered":"Masters Golf Tournament Enhanced With Sony 3D Technology"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/Masters_Logo_040509.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11666 aligncenter\" title=\"Masters_Logo_040509\" src=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/Masters_Logo_040509.jpg\" alt=\"\" width=\"353\" height=\"353\" \/><\/a><\/p>\n<p>At the Masters professional golf tournament, guests on-site at Augusta National Golf Club and viewers at  select locations around the country will be treated to a unique view of the  historic grounds, through Sony Electronics\u2019 3D consumer TV and professional camera technology. Sony, a sponsor of the Masters\u2019 first broadcast in 3D, is outfitting hospitality suites at Augusta with its new 3D BRAVIA LCD TV sets to display a perspective never before seen of Augusta.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/1000x21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11669 aligncenter\" title=\"60115018\" src=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/1000x21-450x281.jpg\" alt=\"\" width=\"450\" height=\"281\" \/><\/a><\/p>\n<p>Select Sony Style stores will also host private events on April 8 with a two-hour live broadcast from two holes being broadcast in 3D.<\/p>\n<p><strong>Participating Sony Style Stores:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_Retail_Pentagon_City_Location\" >The Fashion Center at Pentagon City <\/a>(Arlington,  Virginia)<\/li>\n<li><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_Retail_Market_Comcast_Location\" >The Market at Comcast Center<\/a> (Philadelphia,  Pennsylvania)<\/li>\n<li><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_Retail_King_Prussia_Location\" >King of Prussia<\/a> (King of Prussia, Pennsylvania)<\/li>\n<li><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_Retail_Houston_Galleria_Location\" >Houston Galleria<\/a> (Houston, Texas)<\/li>\n<li><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_Retail_Woodlands_Location\" >The Woodlands Mall<\/a> (The Woodlands, Texas)<\/li>\n<\/ul>\n<p>At these times:<\/p>\n<ul>\n<li>Saturday April 10th 5-7pm EST: Live 3D tournament  coverage<\/li>\n<li>Sunday April 11th 5-7pm EST: Live 3D Final Round  coverage<\/li>\n<\/ul>\n<p>The 3D content will also be delivered to the new \u201cSony 3D Experience,\u201d a consumer research center developed by Sony and CBS and located in Las Vegas within the CBS Television City facility at the MGM Grand Hotel.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/sony_mvs-8000g_switcher_lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-11668 aligncenter\" title=\"sony_mvs-8000g_switcher_lg\" src=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/sony_mvs-8000g_switcher_lg-700x360.jpg\" alt=\"\" width=\"700\" height=\"360\" \/><\/a><\/p>\n<p>To produce the 3D images, Sony HD cameras will be used in stereo pairs supplied by NEP Productions, the mobile production company for the tournament. This year\u2019s Masters represents the largest worldwide gathering of Sony cameras being used to provide HD coverage, and the 3D coverage is being exclusively switched through a Sony MVS-8000 series production switcher.<\/p>\n<p>\u201cSony technology is a big part of the Masters\u2019 history,\u201d said Mike Fasulo, Sony Electronics executive vice president and chief marketing  officer. \u201cOur professional HD cameras were used when the Masters was first shot  in HD in 2000, and are now being used to shoot this year&#8217;s tournament in 3D  for the first time. Now with our 3D TVs coming to market soon, Sony is  delivering a true, end-to-end 3D sports experience for consumers.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/1000x1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-11667 aligncenter\" title=\"60113272\" src=\"http:\/\/www.sonyinsider.com\/wp-content\/uploads\/2010\/04\/1000x1-700x466.jpg\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<p>Comcast will use its fiber network to carry the 3D production feed to the  Comcast Media Center where it will be packaged for distribution to cable systems, <a href=\"http:\/\/www.masters.com\">the official Masters web site<\/a>, as well as Sony 3D TV sets in the Augusta National Clubhouse and hospitality, suites and select Sony Style stores.<\/p>\n<p>Well-known DP and 3D expert Vince Pace will also be working with the Sony cameras on the NEP truck. Pace and director James Cameron co-developed a  3D camera system (based on Sony cameras) that was used to shoot \u201cAvatar,\u201d with similar rigs being deployed at Augusta.<\/p>\n<div id=\"crp_related\">\n<h3>Related Posts:<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.sonyinsider.com\/2009\/09\/12\/sonys-random-5399-dream-setup-at-cedia-expo-2009\/\" rel=\"bookmark\" class=\"crp_title\">Sony&#8217;s Random $5,399 Dream Setup At CEDIA Expo 2009<\/a><\/li>\n<li><a href=\"http:\/\/www.sonyinsider.com\/2010\/03\/30\/sony-japan-delays-release-date-of-several-bravia-nx800-series-hdtvs\/\" rel=\"bookmark\" class=\"crp_title\">Sony Japan Delays Release Date Of Several BRAVIA NX800 Series HDTV&#8217;s<\/a><\/li>\n<li><a href=\"http:\/\/www.sonyinsider.com\/2008\/10\/04\/sonystyle-supports-breast-cancer-awareness-month\/\" rel=\"bookmark\" class=\"crp_title\">SonyStyle Supports Breast Cancer Awareness Month<\/a><\/li>\n<li><a href=\"http:\/\/www.sonyinsider.com\/2008\/11\/22\/sony-style-campus-discount-program\/\" rel=\"bookmark\" class=\"crp_title\">Sony Style Campus Discount Program<\/a><\/li>\n<li><a href=\"http:\/\/www.sonyinsider.com\/2010\/02\/02\/vaio-e-brings-more-color-to-your-life\/\" rel=\"bookmark\" class=\"crp_title\">VAIO E Brings More Color to Your Life<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the Masters professional golf tournament, guests on-site at Augusta National Golf Club and viewers at select locations around the country will be treated to a unique view of the historic grounds, through Sony Electronics\u2019 3D consumer TV and professional camera technology. Sony, a sponsor of the Masters\u2019 first broadcast in 3D, is outfitting hospitality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-522272","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/522272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=522272"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/522272\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=522272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=522272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=522272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}