{"id":523283,"date":"2010-04-11T15:16:54","date_gmt":"2010-04-11T19:16:54","guid":{"rendered":"http:\/\/climateprogress.org\/?p=22838"},"modified":"2010-04-11T15:16:54","modified_gmt":"2010-04-11T19:16:54","slug":"what-are-your-favorite-climate-and-energy-soundbites","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/523283","title":{"rendered":"What are your favorite climate and energy soundbites?"},"content":{"rendered":"

\"Cover<\/a>I will be testifying in front of Congress this week.\u00a0 And my book, Straight Up<\/em><\/a>, is coming out the following week (click here to buy it<\/a>).<\/p>\n

That means I’ll be doing a lot of media and trying to hone a simple, effective message for a far broader audience than Climate Progress readers.\u00a0 I have my own favorite phrases but I’d like to hear from you what you think works both in terms of sound-bites and overall framing.<\/p>\n

<\/span>Note:\u00a0 I’m not trying to persuade the unpersuadable.\u00a0 And the energy message is, I think pretty well understood (see “Messaging 101: \u2018Green\u2019 jobs are out, \u2018clean energy\u2019 jobs are in<\/a>“).<\/p>\n

You might take a look at this new messaging report, Climate Communications and Behavior Change:\u00a0 A Guide for Practitioners<\/em><\/a> just out from The Climate Leadership Initiative.\u00a0\u00a0 I don’t agree with everything in it, but it is pretty good, much better than those efforts to try to get people to stop talking about global warming (see EcoAmerica\u2019s phrase \u2018our deteriorating atmosphere\u2019 isn\u2019t going to replace \u2018global warming\u2019 \u2014 and that\u2019s a good thing<\/a>.)<\/p>\n

We’ve already had a big CP discussion about what is the best phrase to use, given the flaws in both “global warming” and “climate change” (see <\/span>Is \u201cGlobal Weirding\u201d here?<\/a>).\u00a0 This report floats:<\/span><\/p>\n

    \n
  1. \u201cRapid climate shift\u201d<\/li>\n
  2. \u201cClimate disruption\u201d<\/li>\n
  3. \u201cClimate shock\u201d<\/li>\n
  4. \u201cClimate breakdown\u201d<\/span><\/li>\n
  5. \u201cClimate failure\u201d<\/span><\/li>\n<\/ol>\n

    Let’s drop the last two, but #1 and #3 have merit.\u00a0 I’ll probably stick with using many different phrases, including GW and CC.\u00a0 The report does have some good suggestions for how to phrase basic talking points:<\/p>\n

    \n

    Carbon dioxide and other pollutants collect in the atmosphere like a thickening blanket, trapping the sun\u2019s heat and causing the planet to warm up.<\/p>\n<\/blockquote>\n

    What are you thoughts for sound-bites and framing?<\/p>\n

    Related Posts:<\/p>\n