{"id":524364,"date":"2010-04-12T11:48:48","date_gmt":"2010-04-12T15:48:48","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=54648"},"modified":"2010-04-12T11:48:48","modified_gmt":"2010-04-12T15:48:48","slug":"buick-coming-back-with-younger-buyers-average-buyer-age-falls-to-65","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/524364","title":{"rendered":"Buick coming back with younger buyers, average buyer age falls to 65"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2009\/12\/2010_buick_lacrosse_main_a.jpg\" alt=\"\" width=\"563\" height=\"341\" \/><\/p>\n<p>When General Motors came out of a government-scripted Chapter 11 bankruptcy it had decided to go from eight brands to four and many raised an eyebrow for one of those brands being the elderly buyers dream car &#8211; Buick.<\/p>\n<p>Well, Buick has gone through a rebirth in the United States and has successfully drawn in younger, more affluent buyers thanks to new product offerings with more style and quality.<\/p>\n<p>The main reason Buick was saved was because GM&#8217;s then Chief Executive Fritz Henderson convinced Obama&#8217;s auto task force that Buick was worth saving, particularly due to the booming Chinese market.<\/p>\n<p><em><a href=\"http:\/\/www.autobytel.com\/content\/research\/chooser\/index.cfm\/action\/SelectTrim\/make_vch\/Buick\/model_vch\/LaCrosse\/cat\/Any\/year_si\/0\/minprice\/0\/maxprice\/999999\/mpg\/any\/id\/31622\"><strong>Click here to get prices on the 2010 Buick LaCrosse<\/strong><\/a><\/em>.<\/p>\n<p><span id=\"more-54648\"><\/span><\/p>\n<p>Buick has proven itself worthy of not getting the ax with sales last month rising 76 percent in the United States. Most of that came from the new <a href=\"http:\/\/www.egmcartech.com\/tag\/buick-lacrosse\/\">Buick LaCrosse<\/a>, whose market share was up almost 17 percent in the large-car segment. Also, the average age of a Buick buyer has gone down from 72 several years ago to 65 and that figure is falling further. New offerings like the <a href=\"http:\/\/www.egmcartech.com\/tag\/buick-regal\/\">Buick Regal<\/a> are only expected to help.<\/p>\n<p>&#8220;The perception is changing &#8212; I don&#8217;t want to say it&#8217;s done yet because perception takes a period of time and consistency,&#8221; said auto analyst Erich Merkle of Autoconomy.com in Grand Rapids. &#8220;I&#8217;m seeing consistency out of Buick, but it&#8217;s going to take more time.&#8221;<\/p>\n<p><em>&#8211; By: Kap Shah<\/em><\/p>\n<p>Source: <a href=\"http:\/\/www.detnews.com\/article\/20100412\/AUTO01\/4120334\/1148\/rss25#ixzz0ktv0DKmZ\">Detroit News<\/a><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/YzwQZ0nOrFoe0kfpCyNp9bIegKA\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/YzwQZ0nOrFoe0kfpCyNp9bIegKA\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/YzwQZ0nOrFoe0kfpCyNp9bIegKA\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/YzwQZ0nOrFoe0kfpCyNp9bIegKA\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=nTL6xTa3nLw:-DmH1ew1UVA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=nTL6xTa3nLw:-DmH1ew1UVA:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=nTL6xTa3nLw:-DmH1ew1UVA:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=nTL6xTa3nLw:-DmH1ew1UVA:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?i=nTL6xTa3nLw:-DmH1ew1UVA:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=nTL6xTa3nLw:-DmH1ew1UVA:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?a=nTL6xTa3nLw:-DmH1ew1UVA:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/egmcartech?d=TzevzKxY174\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When General Motors came out of a government-scripted Chapter 11 bankruptcy it had decided to go from eight brands to four and many raised an eyebrow for one of those brands being the elderly buyers dream car &#8211; Buick. Well, Buick has gone through a rebirth in the United States and has successfully drawn in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-524364","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/524364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=524364"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/524364\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=524364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=524364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=524364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}