{"id":524777,"date":"2010-04-12T14:33:19","date_gmt":"2010-04-12T18:33:19","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10004412"},"modified":"2010-04-12T12:43:20","modified_gmt":"2010-04-12T16:43:20","slug":"mastercard-opens-online-store-uses-predictive-software-to-guess-what-youll-buy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/524777","title":{"rendered":"MasterCard Opens Online Store, Uses Predictive Software To Guess What You&#8217;ll Buy"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/consumerist.com\/assets_c\/2010\/04\/041210-006-mastercard-store-thumb-300x174-39202.jpg\">         <\/p>\n<p>MasterCard has decided to expand into online retailing, so it&#8217;s opened a store that&#8217;s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by &#8220;tailored,&#8221; I mean that the card issuer is using <a href=\"http:\/\/www.nytimes.com\/2010\/04\/09\/business\/09credit.html\">special customer behavior software<\/a> to predict the things you&#8217;re most likely to buy, which it then shows to you. <\/p>\n<p>A third-party company called Next Jump provides the behavioral targeting service, which the New York Times says is already in use on Yahoo&#8217;s shopping site and on an earlier MasterCard rewards site. Be prepared to guard your credit card closely if you check it out; Next Jump says its software is accurate enough to convert 1 out of every 11 browsers into buyers.<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2010\/04\/09\/business\/09credit.html\">&#8220;MasterCard Set to Open an Online Shopping Mall&#8221;<\/a> [New York Times]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MasterCard has decided to expand into online retailing, so it&#8217;s opened a store that&#8217;s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by &#8220;tailored,&#8221; I [&hellip;]<\/p>\n","protected":false},"author":4310,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-524777","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/524777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4310"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=524777"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/524777\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=524777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=524777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=524777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}