{"id":527369,"date":"2010-04-14T13:01:09","date_gmt":"2010-04-14T17:01:09","guid":{"rendered":"http:\/\/www.sonyinsider.com\/?p=11799"},"modified":"2010-04-14T13:01:09","modified_gmt":"2010-04-14T17:01:09","slug":"sony%e2%80%99s-monolithic-design-exhibition-at-milano-salone-del-mobile","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/527369","title":{"rendered":"Sony\u2019s Monolithic Design Exhibition At Milano Salone del Mobile"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sony has opened the doors to its much anticipated exhibition “Contemplating Monolithic Design<\/a>” at Milano Salone del Mobile, presenting the latest in Sony’s creativity. Exclusively for this exhibition, Sony designers have worked with Edward Barber and Jay Osgerby to explore, through conceptual archetypes, the extension and integration of electronics, with furniture and architectural design. Visitors are offered a glimpse of how pushing the boundaries of technology and design could shape the living room of the future.<\/p>\n

The seed for this exhibition was Sony’s new design concept, Monolithic Design. The concept of this new design, seeking only what is essential, leads us to consider the sense of presence that products bring to a space. This ideal has the potential to change the face of future home entertainment in the context of interior design. The exhibition at Milano Salone del Mobile intentionally pushes the boundaries of the core concept of Monolithic Design and serves to elevate this design language to the next level. The result is an experimental vision symbolising a deeper integration of product within contemporary lifestyles.<\/p>\n

Kaz Ichikawa, project leader, Sony Creative Center commented, “For this exhibition we wanted to present a vision of what can be achieved through consumer electronics design and an integration with furniture and home architecture. The exhibition offers visitors the chance to experience a journey through the pursuit in finding the definitive balance between making a statement yet working in harmony with surroundings. We have presented this in five areas, each are experimental works in progress that illustrate varying scenario’s representing Sony’s vision of how products can integrate with contemporary interiors. It is extremely exciting for Sony to be displaying such forward-thinking and thought-provoking conceptual ideas on such an international scale.”<\/p>\n

<\/param><\/param><\/param><\/embed><\/object><\/p>\n

Edward Barber and Jay Osgerby said of the exhibition, “Our thinking was to create abstract objects for the everyday living environment, to show suggestions of how the Sony technologies might appear in our lives. We found it most interesting to explore abstracted, pure forms, each one representing a different area of the living space. We have used simple raw materials, since these seemed a strong partner for the great complexity of the microtechnology that they were paired with. In forming and resolving our ideas we came to four new archetypes that to us represented all the possibilities of the new Sony technologies in the home.”<\/p>\n

The setting for this experiential revelation is an anechoic chamber; filled with sound absorbing cones to create a noiseless space. Anechoic spaces allow for a keen sense of hearing, our vision becomes sharper, leading us to tune in to the reality of the things around us. We invite the visitors to focus their senses on the new realm unfolding around them, conveyed in the five areas of archetypes.<\/p>\n

\"\"<\/a><\/p>\n

Area 1: Icon<\/strong> (The essence of Monolithic Design<\/em>)
\nIn this space Sony presents an installation representing the essence of Monolithic Design at its purest and its most symbolic level. The object is set, in a monumental style, into a slab of slate, representing the dynamic, elegant presence of a form, which stands quiet and calm, yet penetrates the earth and air of its entire environment.<\/p>\n

\"\"<\/a><\/p>\n

Area 2: Insight<\/strong> (Sound and light in a single object<\/em>)
\nVisitors in area two will experience a demonstration of how sound and light may integrate and coexist in interior spaces. Owing to the development of Sony’s unique speaker drive system, vertical drive-technology and proprietary digital signal processing technology, speakers can be now integrated to LED lighting to maintain the personalized decor. Here the archetypes apply materials such as cultured marble, wood and organic glass that fits comfortably within multiple home environments.<\/p>\n\n\n
\n
\"\"<\/a><\/div>\n<\/td>\n
\n
\"\"<\/a><\/div>\n<\/td>\n
\n
\"\"<\/a><\/div>\n<\/td>\n<\/tr>\n<\/table>\n