{"id":527416,"date":"2010-04-14T13:49:09","date_gmt":"2010-04-14T17:49:09","guid":{"rendered":"http:\/\/michelleobamawatch.com\/?p=3069"},"modified":"2010-04-14T13:49:09","modified_gmt":"2010-04-14T17:49:09","slug":"michelle-obama%e2%80%99s-effect-on-big-food-companies","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/527416","title":{"rendered":"Michelle Obama\u2019s Effect on Big Food Companies"},"content":{"rendered":"

Michelle Obama still has the midas touch when it comes to shifting industries and their products. Because of her initiative to battle childhood obesity, major food companies like PepsiCo<\/a> and Kraft Foods<\/a> are making some serious changes. Kate Andersen Brower of Bloomberg Business Week<\/a> posted an article called, “Michelle Obama\u2019s \u2018Spotlight\u2019 on Obesity Enlists Kraft, PepsiCo<\/a>“.
\nSays Brower, <\/p>\n

\n

Her lobbying of companies to make products healthier, labels easier to read and limit marketing of unhealthy foods to kids is paying off. A month after she began her campaign, PepsiCo Inc., the world\u2019s second-largest food and beverage company, pledged to stop selling full-sugar soft drinks in schools by 2012. Kraft Foods Inc., the maker of Oreo cookies and Oscar Mayer lunch meats, announced it would further reduce the sodium content of its products.<\/em><\/p>\n<\/blockquote>\n

Brower goes on to say, <\/p>\n

\n

The companies\u2019 announcements followed a meeting in Washington on March 16 during which Obama told members of the Grocery Manufacturers Association, including Purchase, New York- based PepsiCo and Northfield, Illinois-based Kraft, \u201cto move faster and to go farther\u201d to make their products healthier.<\/em><\/p>\n<\/blockquote>\n

These fortune 500 companies are listening. Read their repsonse,<\/p>\n

\n

The first lady has \u201caccelerated our focus,\u201d Kraft\u2019s president of health and wellness, Rhonda Jordan, said in an interview.<\/p>\n

\u201cWe\u2019ve long advocated for schools to be made as conducive as possible to promoting the health of students,\u201d Michelle Naughton, a PepsiCo spokeswoman, said in a statement.<\/em><\/p>\n<\/blockquote>\n

The message in Michelle Obama’s campaign to eradicate childhood obesity is being heard loud and clear. It is an apparent indication that change is still alive and well. Our kids are going to be more healthy whether they like or not. Posted by Bridgette.<\/p>\n

\"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a> \"Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Michelle Obama still has the midas touch when it comes to shifting industries and their products. Because of her initiative to battle childhood obesity, major food companies like PepsiCo and Kraft Foods are making some serious changes. Kate Andersen Brower of Bloomberg Business Week posted an article called, “Michelle Obama\u2019s \u2018Spotlight\u2019 on Obesity Enlists Kraft, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-527416","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/527416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=527416"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/527416\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=527416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=527416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=527416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}