{"id":527457,"date":"2010-04-14T08:28:00","date_gmt":"2010-04-14T12:28:00","guid":{"rendered":"e2249889-c78b-43e3-9643-b1d7d4aa587b:422887"},"modified":"2010-04-14T08:28:00","modified_gmt":"2010-04-14T12:28:00","slug":"new-macbooks-position-ipad-as-apples-entry-level-portable-pc","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/527457","title":{"rendered":"New Macbooks position iPad as Apple&#8217;s entry-level portable PC"},"content":{"rendered":"<p><a href=\"http:\/\/network.nationalpost.com\/NP\/blogs\/tradingdesk\/iPadApril.jpg\"><img decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/NP\/blogs\/tradingdesk\/iPadApril.jpg\" align=\"middle\" border=\"0\" hspace=\"5\" alt=\"\" \/><\/a><\/p>\n<p>Apple Inc.\u2019s refreshed <a href=\"http:\/\/www.nationalpost.com\/story.html?id=2901449\" >Macbook Pro lineup<\/a>, which includes faster processors, better graphics, larger hard drives and improved batteries still leaves a gap in its offerings against the growing entry-level Netbook category. Despite its early drawbacks, Apple will address this gap via <a href=\"http:\/\/www.nationalpost.com\/story.html?id=2767077\" >the iPad<\/a>, which will ultimately be positioned as the company\u2019s entry-level portable PC, says RBC Capital Markets analyst Mike Abramsky.<\/p>\n<p>He says the iPad is designed specifically for the mass-market entry-level computing experience. Apple is also betting that the device\u2019s form factor, engineering, design and interactive content, coupled with a strong brand, can create and lead \u201ca new portable computing metaphor where Apple has first mover advantage.\u201d<\/p>\n<p>The analyst expects future iPad versions will address much of the functionality users crave, including iPad-desktop connectivity, compatibility and hardware features. They may also offer new features such as a camera, cloud integration, expanded interactive content and rich applications.<\/p>\n<p>These will play to the iPad\u2019s uniqueness and portability, while increasing its allure and competitive differentiation. However, Mr. Abramsky expects tradeoffs such as a lack of full multitasking to sustain iPad\u2019s entry-level pricing and simplicity to the mass market.<\/p>\n<p>If the device is a success, the iPad may address the estimated 150 million units sold annually in the global home PC market.<\/p>\n<p>\u201cThis may mean some cannibalization of Macbooks, which could cause near-term concerns (as iPhone cannibalized iPod) but help Apple tap a 6x larger market,\u201d Mr. Abramsky said. \u201cLonger-term, if Apple\u2019s bet pays off, we think iPad has the potential to be another growth platform for Apple.\u201d<\/p>\n<p><a href=\"mailto:jratner@nationalpost.com\">Jonathan Ratner<\/a> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/network.nationalpost.com\/NP\/aggbug.aspx?PostID=422887\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc.\u2019s refreshed Macbook Pro lineup, which includes faster processors, better graphics, larger hard drives and improved batteries still leaves a gap in its offerings against the growing entry-level Netbook category. Despite its early drawbacks, Apple will address this gap via the iPad, which will ultimately be positioned as the company\u2019s entry-level portable PC, says [&hellip;]<\/p>\n","protected":false},"author":4059,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-527457","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/527457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4059"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=527457"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/527457\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=527457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=527457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=527457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}