{"id":528123,"date":"2010-04-14T19:32:00","date_gmt":"2010-04-14T23:32:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/kfc-double-down-2010-4"},"modified":"2010-04-14T19:32:00","modified_gmt":"2010-04-14T23:32:00","slug":"confirmed-kfc-has-a-monster-hit-on-its-hands-with-the-double-down-yum","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/528123","title":{"rendered":"Confirmed: KFC Has A MONSTER Hit On Its Hands With The Double Down (YUM)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"float_right\" src=\"http:\/\/static.businessinsider.com\/image\/4bc64ea87f8b9a033e670a00-315-236\/joe-weisenthal-kfc-double-down-chicken-glasses.jpg\" border=\"0\" alt=\"Joe Weisenthal KFC double down chicken glasses\" width=\"315\" height=\"236\" \/><\/p>\n<p>The initial reaction to the KFC Double Down &#8212; a heart-stopping bacon and cheese sandwich that uses two pieces of chicken for the &#8220;bun&#8221; &#8212; is huge.<\/p>\n<p><em>Business Insider<\/em> stopped by a location in NYC this evening and confirmed that demand is through the roof.<\/p>\n<p>Last night the restaurant, located near Union Square, ran out of the sandwiches by 10:00 PM (the store closes at 1:00 AM).<\/p>\n<p>Tonight they&#8217;ll run out again due to a shortage of cheese.<\/p>\n<p>Both of the employees we talked to confirmed that they&#8217;ve never seen anything like it.<\/p>\n<p>But we&#8217;re not convinced that the restaurant chain, owned by Yum Brands (YUM), has a lasting hit on its hands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"float_left\" src=\"http:\/\/static.businessinsider.com\/image\/4bc64f7c7f8b9a663fcf0700\/kfc-double-down-chicken.jpg\" border=\"0\" alt=\"KFC double down chicken \" width=\"198\" height=\"148\" \/>Neither of the two other people we saw eating Double Downs in-store were convinced that they&#8217;d buy one again.<\/p>\n<p>The problem: They&#8217;re just not that <em>sandwichy<\/em>.<\/p>\n<p>You can&#8217;t really taste the bacon &#8212; perhaps it would be better if the bacon were crunchier? &#8212; and the cheese doesn&#8217;t add a ton. It feels like you&#8217;re eating two big pieces of chicken (we had the grilled variety, not the fried, for health&#8217;s sake), with a little bit of extra something in between them.<\/p>\n<p>It&#8217;s not a lost cause. The flavor is great, and for carbo-phobes, the grilled variety at just over $5 is an appealing and filling lunch. But we suspect that without some tweaks, this could be a short-lived novelty rather than a lasting answer to The Big Mac.<\/p>\n<p>Finally, we leave you with an action shot.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4bc6501a7f8b9a663f490800\/kfc-double-down-chicken.jpg\" border=\"0\" alt=\"KFC double down chicken \" \/><\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/kfc-double-down-2010-4#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheMoneyGame\/~4\/Wfj0OBKeqHc\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The initial reaction to the KFC Double Down &#8212; a heart-stopping bacon and cheese sandwich that uses two pieces of chicken for the &#8220;bun&#8221; &#8212; is huge. Business Insider stopped by a location in NYC this evening and confirmed that demand is through the roof. Last night the restaurant, located near Union Square, ran out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-528123","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/528123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=528123"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/528123\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=528123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=528123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=528123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}