{"id":528878,"date":"2010-04-15T17:30:23","date_gmt":"2010-04-15T21:30:23","guid":{"rendered":"http:\/\/gigaom.com\/?p=112371"},"modified":"2010-04-15T17:30:23","modified_gmt":"2010-04-15T21:30:23","slug":"vc-views-lightspeed-ventures%e2%80%99-jeremy-liew-says-lots-of-growth-left-in-virtual-goods","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/528878","title":{"rendered":"VC Views: Lightspeed Ventures\u2019 Jeremy Liew Says Lots of Growth Left in Virtual Goods"},"content":{"rendered":"<p>Jeremy Liew, a <a href=\"http:\/\/www.lightspeedvp.com\/TeamMember.aspx?m=27\">managing director with Lightspeed Venture Partners<\/a> who focuses on consumer Internet companies in sectors like gaming and social media, is a big believer in virtual goods.<\/p>\n<p>Liew recently stopped by GigaOM HQ for a quick chat about the explosive growth of that market and where it&#8217;s headed. Liew believes:<\/p>\n<ul>\n<li>There is still a lot of growth left in the   virtual goods space as mechanisms come online that allow people to trade   time for money (for more on this, see <a href=\"http:\/\/gigaom.com\/2010\/04\/09\/startup-sessions-video-luke-biewald-crowdflower\/\">Om&#8217;s   interview with CrowdFlower&#8217;s CEO<\/a>).<\/li>\n<\/ul>\n<ul>\n<li>The iPad won&#8217;t be a game-changer in the virtual goods space at first, but could be, depending on adoption of the device.<\/li>\n<\/ul>\n<ul>\n<li>Buying virtual goods in games is not cheating, but rather is akin to a golfer purchasing a better putter.<\/li>\n<\/ul>\n<ul>\n<li>Companies looking to his firm for funding should realize  that  games are a hits-driven business. Creating one really expensive  game is  less appealing than the ability to affordably take &#8220;multiple shots on  goal.&#8221;<\/li>\n<\/ul>\n<p><script src=\"http:\/\/player.ooyala.com\/player.js?width=600&amp;height=336&amp;embedCode=RhZG5iMTpy685U65AVg6NQ2z8ssIv2vA\"><\/script><noscript><span class=\"mceItemObject\"  classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ooyalaPlayer_4qwkq_g7wbq61n\" width=\"600\" height=\"336\" codebase=\"http:\/\/fpdownload.macromedia.com\/get\/flashplayer\/current\/swflash.cab\"><span  name=\"movie\" value=\"http:\/\/player.ooyala.com\/player.swf?embedCode=RhZG5iMTpy685U65AVg6NQ2z8ssIv2vA&#038;version=2\" class=\"mceItemParam\"><\/span><span  name=\"bgcolor\" value=\"#000000\" class=\"mceItemParam\"><\/span><span  name=\"allowScriptAccess\" value=\"always\" class=\"mceItemParam\"><\/span><span  name=\"allowFullScreen\" value=\"true\" class=\"mceItemParam\"><\/span><span  name=\"flashvars\" value=\"embedType=noscriptObjectTag&#038;embedCode=RhZG5iMTpy685U65AVg6NQ2z8ssIv2vA\" class=\"mceItemParam\"><\/span><span class=\"mceItemEmbed\"  src=\"http:\/\/player.ooyala.com\/player.swf?embedCode=RhZG5iMTpy685U65AVg6NQ2z8ssIv2vA&#038;version=2\" bgcolor=\"#000000\" width=\"600\" height=\"336\" name=\"ooyalaPlayer_4qwkq_g7wbq61n\" align=\"middle\" play=\"true\" loop=\"false\" allowscriptaccess=\"always\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" flashvars=\"&#038;embedCode=RhZG5iMTpy685U65AVg6NQ2z8ssIv2vA\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\"><\/span><\/span><\/noscript><\/p>\n<p><em>For more in-depth analysis on MMOs, check out the report <a href=\"http:\/\/pro.gigaom.com\/2009\/07\/virtual-worlds-trends-and-opportunities\/\">Virtual   Worlds: Trends and Opportunities<\/a> at our subscription research   service, GigaOM Pro.<\/em><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=112371&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=xc42QXRUQQo:kYOV-YogPqI:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=xc42QXRUQQo:kYOV-YogPqI:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=xc42QXRUQQo:kYOV-YogPqI:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=xc42QXRUQQo:kYOV-YogPqI:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=xc42QXRUQQo:kYOV-YogPqI:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=xc42QXRUQQo:kYOV-YogPqI:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=xc42QXRUQQo:kYOV-YogPqI:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=xc42QXRUQQo:kYOV-YogPqI:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/xc42QXRUQQo\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeremy Liew, a managing director with Lightspeed Venture Partners who focuses on consumer Internet companies in sectors like gaming and social media, is a big believer in virtual goods. Liew recently stopped by GigaOM HQ for a quick chat about the explosive growth of that market and where it&#8217;s headed. Liew believes: There is still [&hellip;]<\/p>\n","protected":false},"author":6251,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-528878","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/528878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6251"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=528878"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/528878\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=528878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=528878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=528878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}