{"id":530098,"date":"2010-04-16T11:54:35","date_gmt":"2010-04-16T15:54:35","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=29676"},"modified":"2010-04-16T11:54:35","modified_gmt":"2010-04-16T15:54:35","slug":"sony-ericsson-q1-results-are-in-back-in-the-black","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/530098","title":{"rendered":"Sony Ericsson Q1 Results Are In, Back In The Black"},"content":{"rendered":"

\"\"Sony Ericsson today posted their Q1 results for 2010, and the results are… good!
\nDespite most analysts predicting a net loss (a recent Reuters poll of analysts showed an average estimated loss of \u20ac157m), Sony Ericsson have gone and surprised everyone by turning a \u20ac18m profit.<\/p>\n

This time last year they posted a \u20ac370m loss, and have posted losses for the last 7 quarters. Needless to say, this is a great turn-around for the company.<\/p>\n

Staff cutbacks and a shift of focus to higher-margin smartphones are to thank, with this profit coming despite selling about 28% less<\/em> handsets than they did in Q1 2009. Their new strategy has meant their average price of handset has now increased from \u20ac120 to \u20ac134, and their margins have shot up from 8% to 30%.<\/p>\n

With this strategy proving a success, expect Sony Ericsson to continue to release high-end handsets like the Xperia X10<\/a> and Vivaz\/Pro<\/a> in the future.<\/p>\n

[via The Register<\/a>]<\/p>\n

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\n<\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sony Ericsson today posted their Q1 results for 2010, and the results are… good! Despite most analysts predicting a net loss (a recent Reuters poll of analysts showed an average estimated loss of \u20ac157m), Sony Ericsson have gone and surprised everyone by turning a \u20ac18m profit. This time last year they posted a \u20ac370m loss, […]<\/p>\n","protected":false},"author":6653,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-530098","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/530098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6653"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=530098"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/530098\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=530098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=530098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=530098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}