{"id":532147,"date":"2010-04-17T19:00:23","date_gmt":"2010-04-17T23:00:23","guid":{"rendered":"http:\/\/autoshow.autotrader.ca\/?p=6355"},"modified":"2010-04-17T19:00:23","modified_gmt":"2010-04-17T23:00:23","slug":"vw-truck-not-for-canada","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/532147","title":{"rendered":"VW Truck Not for Canada?"},"content":{"rendered":"

VW Names New Light Pickup Amarok: Inuit for Wolf<\/strong>
\nCanadian Auto Press<\/span><\/em><\/p>\n

Do you want an Amarok? Well, even if you somehow knew what that was you\u2019re not going to be able to get one unless you live outside of North America.<\/p>\n

\"VW<\/p>\n

VW Amarok<\/p>\n<\/div>\n

Yes, the Amarok is Volkswagen\u2019s new light-duty pickup truck, and despite a good opportunity to go up against the likes of Ford\u2019s popular Sport Trac and Honda\u2019s highly successful Ridgeline it\u2019s only going to be sold in South America, where it launch first, early next year, Central America, next spring, and then Russia, Europe, Africa and Australia.<\/p>\n

You\u2019d never know by the prototype\u2019s name, which was simply dubbed \u201cConcept Pickup\u201d, that VW would conjure up something so unorthodox, but it does follow a cast of rather unique nameplates such as Touareg, Tiguan and Routan.<\/span> The Amarok is at least easier to say and spell than Touareg, and the name conjures up images of running amok in the mud (at least to those who speak English), which is a good thing for a pickup truck.<\/p>\n

\u201cThis name fits the characteristics of our pickup perfectly, which will set new standards in its class,\u201d commented Stephan Schaller, CEO of Volkswagen Commercial Vehicles. \u201cWe took great care selecting this name, which can be used globally and is meant to invoke positive associations in all relevant international markets. The Amarok is a powerful and robust vehicle with great stamina \u2013 just like the wolf,\u201d he added.<\/p>\n

Just in case you were wondering, Amarok means \u201cwolf\u201d in Inuit, so in the same fashion that Volkswagen\u2019s earlier cars followed a windswept theme, such as Scirocco and Corrado, the company embraces an indigenous theme now; the Touareg is named after a nomadic Saharan tribe. Then again, \u201che loves stones\u201d, the rough translation for Amarok in most South American jurisdictions, might not go over quite as well.<\/p>\n

So is it a wolf in sheep\u2019s clothing? Well, the designers certainly wouldn\u2019t want people to think its styling is timid in any way, and from our view it looks assertive without too much bravado, in keeping with VW\u2019s semi-sophisticated albeit fun-loving brand image. There\u2019s little else we know about the truck, however, other than it will be a four-door pickup truck with four-wheel drive, for starters, with a regular cab to follow, that it was \u201cdeveloped by scratch\u201d, according to a press release, and that it will be \u201cpowered by Volkswagen’s powerful yet efficient, next generation common rail turbo diesel engines which will achieve class leading fuel consumption and emissions\u2026\u201d continued the release.<\/p>\n

The truck you\u2019re looking at was shown in Sao Paulo at South America\u2019s largest auto show back in November of last year, but it was shown earlier at Hanover\u2019s IAA Commercial Vehicles Show in September. The production model will be built in Argentina.<\/p>\n

If this is something you\u2019d buy, and we\u2019re guessing Canadians, which already have an affinity for Volkswagens in general and VW diesels in particular, would buy into the Amarok (after all, it\u2019s name is First Nations Canadian), then you should voice your opinion in this publication as well as to your local VW dealer. VW Canada often opts for vehicles that suit our market and not the US, such as the City Golf and City Jetta models, so there\u2019s a chance enough execs are sitting on the fence with respect to the Amarok that a few plugs from fans will tip the scales.<\/p>\n

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VW Names New Light Pickup Amarok: Inuit for Wolf Canadian Auto Press Do you want an Amarok? Well, even if you somehow knew what that was you\u2019re not going to be able to get one unless you live outside of North America. VW Amarok Yes, the Amarok is Volkswagen\u2019s new light-duty pickup truck, and despite […]<\/p>\n","protected":false},"author":6383,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-532147","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/532147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6383"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=532147"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/532147\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=532147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=532147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=532147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}