{"id":534244,"date":"2010-04-19T13:00:47","date_gmt":"2010-04-19T17:00:47","guid":{"rendered":"http:\/\/gigaom.com\/?p=113211"},"modified":"2010-04-19T13:00:47","modified_gmt":"2010-04-19T17:00:47","slug":"sponsor-post-sponsor-post-wake-up-service-providers-%e2%80%94-you-can-make-money-selling-more-than-just-the-pipe","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/534244","title":{"rendered":"Sponsor post: Sponsor post: Wake Up, Service Providers \u2014 You Can Make Money Selling More Than Just the Pipe"},"content":{"rendered":"

Telephone networks were originally optimized for voice, not the ever-increasing demand for bandwidth-hogging video. But while networks have adapted and are addressing consumers needs, the revenue-cost structure for video primarily benefits application and content providers, not service providers, which squeeze out most of their revenue through cost-cutting measures. But as demand increases, service providers can’t just keep raising network capacity because overall maintenance and management costs rise with it.<\/p>\n

A more dynamic solution is Alcatel-Lucent’<\/a>s High Leverage Network. No need to give everyone the same level of service if they’re not using it; better to dynamically allocate bandwidth depending on the service (voice, video or data) and when\/where it’s needed. The aim is to maintain quality of service for any given application while reducing cost.<\/p>\n

With the High Leverage Network, bandwidth scaling doesn’t have to be viewed as a cost center but an opportunity to build out more business. Think of it this way: If customers are demanding more, then they’re spending more time on your system. And if they’re on your system, then they’re in your store. Improve that relationship by capturing real-time information such as presence, location and their ever-changing preferences. In turn use that information to upsell them on higher-value customized offerings.<\/p>\n

That’s just a sampling. Remember, service providers aren’t relegated to just selling their pipe. There are so more opportunities. To learn more about those opportunities, read Teleconomics: Doing More with Less: The Key to Sustainable Business Models<\/a> (PDF) for Telecommunications.<\/p>\n

Click here to view all Alcatel-Lucent posts<\/a>.<\/p>\n

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Telephone networks were originally optimized for voice, not the ever-increasing demand for bandwidth-hogging video. But while networks have adapted and are addressing consumers needs, the revenue-cost structure for video primarily benefits application and content providers, not service providers, which squeeze out most of their revenue through cost-cutting measures. But as demand increases, service providers can’t […]<\/p>\n","protected":false},"author":6265,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-534244","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/534244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6265"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=534244"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/534244\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=534244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=534244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=534244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}