{"id":535517,"date":"2010-04-20T12:23:56","date_gmt":"2010-04-20T16:23:56","guid":{"rendered":"http:\/\/gigaom.com\/?p=114422"},"modified":"2010-04-20T12:23:56","modified_gmt":"2010-04-20T16:23:56","slug":"facebook-shuts-down-facebook-lite","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/535517","title":{"rendered":"Facebook Shuts Down Facebook Lite"},"content":{"rendered":"<p>Facebook is <a href=\"http:\/\/gigaom.com\/2010\/04\/19\/facebook-addresses-feature-and-privacy-setting-overload-with-more-features-and-privacy-settings\/\">not only launching products<\/a> this week but also killing them. The company <a href=\"http:\/\/www.facebook.com\/facebook?v=wall&amp;story_fbid=110629035639137\">said<\/a> this morning that it will no longer support Facebook Lite, a stripped-down version of its site meant to load faster and be more accessible in places without broadband. As of today, lite.facebook.com redirects to Facebook.<\/p>\n<p><a rel=\"attachment wp-att-114428\" href=\"http:\/\/gigaom.com\/2010\/04\/20\/facebook-shuts-down-facebook-lite\/facebooklite\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"FacebookLite\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/04\/facebooklite.png?w=300&#038;h=165\" alt=\"\" width=\"300\" height=\"165\" class=\"alignleft size-medium wp-image-114428\" \/><\/a>Lite was a short-lived product, having only gone live last September. The most probable explanation for the shutdown is that Facebook has since incorporated technology from Lite into its main product. It also requires continued effort to maintain two web versions &#8212; not to mention multiple mobile versions &#8212; as the larger product evolves. The company said in a wall post that it &#8220;learned a lot from the test of a slimmed-down site.&#8221; We&#8217;ve asked the folks at Facebook for additional comment and will update if they provide it. Lite had something like <a href=\"http:\/\/www.facebook.com\/lite#!\/lite?v=wall\">70,000 fans<\/a> on Facebook (or people who &#8220;<a href=\"http:\/\/gigaom.com\/2010\/04\/19\/facebook-addresses-feature-and-privacy-setting-overload-with-more-features-and-privacy-settings\/n\">like<\/a>&#8221; it, in the new parlance).<\/p>\n<div id=\"inline-related-posts-114422\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/social-networks\/\" title=\"Social Networks\">Social Networks<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/04\/19\/facebook-addresses-feature-and-privacy-setting-overload-with-more-features-and-privacy-settings\/\">Facebook Addresses Feature and Privacy Setting Overload With More Features and Privacy&nbsp;Settings<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/04\/17\/volcano-stranded-travellers-turn-to-social-media\/\">Volcano-Stranded Travelers Turn to Social&nbsp;Media<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/04\/16\/in-tweetie-aftermath-tweetarena-selling-twitter-client-assets-on-ebay\/\">In Tweetie Aftermath, Tweetarena Selling Twitter Client Assets on&nbsp;eBay<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/04\/16\/bitly-twitter-betaworks-borthwick\/\">Bit.ly to Twitter: So Long, and Thanks for All the&nbsp;Links<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p>One reason not to like Lite? It <a href=\"http:\/\/adage.com\/digitalnext\/article?article_id=138953\">showed<\/a> limited advertising and was disconnected from features like Facebook pages and applications. Ad Age called it &#8220;<a href=\"http:\/\/adage.com\/digitalnext\/article?article_id=138953\">a black hole for brands<\/a>.&#8221; Not a good idea to irritate the people who pay the bills.<\/p>\n<p><em>Lite screenshot via <\/em><a href=\"http:\/\/techcrunch.com\/2009\/08\/12\/facebook-lite-in-pictures-so-much-damn-faster-says-user\/\"><em>TechCrunch<\/em><\/a><em>. <\/em><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=114422&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=usF6LrrXX8w:QIHOOA7h2G0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=usF6LrrXX8w:QIHOOA7h2G0:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=usF6LrrXX8w:QIHOOA7h2G0:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=usF6LrrXX8w:QIHOOA7h2G0:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=usF6LrrXX8w:QIHOOA7h2G0:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=usF6LrrXX8w:QIHOOA7h2G0:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=usF6LrrXX8w:QIHOOA7h2G0:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=usF6LrrXX8w:QIHOOA7h2G0:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/usF6LrrXX8w\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is not only launching products this week but also killing them. The company said this morning that it will no longer support Facebook Lite, a stripped-down version of its site meant to load faster and be more accessible in places without broadband. As of today, lite.facebook.com redirects to Facebook. Lite was a short-lived product, [&hellip;]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-535517","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/535517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=535517"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/535517\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=535517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=535517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=535517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}