{"id":535531,"date":"2010-04-20T15:11:50","date_gmt":"2010-04-20T19:11:50","guid":{"rendered":"http:\/\/davidkirkpatrick.wordpress.com\/?p=7289"},"modified":"2010-04-20T15:11:50","modified_gmt":"2010-04-20T19:11:50","slug":"twitter-and-advertising","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/535531","title":{"rendered":"Twitter and advertising"},"content":{"rendered":"

Yep, they’re going there<\/a>.<\/p>\n

I may not completely enjoy the experience, but it’s an overdue move.<\/p>\n

From the link:<\/p>\n

\n

Twitter<\/a> is finally taking off the training wheels and moving into the world where real businesses tread with the launch today of its\u00a0first advertising model<\/a> .<\/p>\n

The microblogging phenomenon has\u00a0long avoided<\/a> coming up with a business plan or even talking about one. Just last October, Twitter CEO Evan Williams told an audience at the\u00a0Web 2.0<\/a> Summit in San Francisco that the company wanted to\u00a0focus on developing the site<\/a> , instead of on a business model.<\/p>\n

But the time has come for Twitter to figure out how to make money over the long haul.<\/p>\n

It’s a decision that makes the company look less like a grand hobby and more like\u00a0an actual business<\/a> , said Rob Enderle, an analyst with the Enderle Group.<\/p>\n<\/blockquote>\n

But, will the masses revolt<\/a>?<\/p>\n

From the link:<\/p>\n

\n

Now that\u00a0Twitter<\/a> has begun to display ads–pardon me,\u00a0Promoted Tweets<\/a>–in users’ search results, the big question is how millions of loyal Twitter fans will respond. Reaction on the micro-blogging site has been muted thus far–more questions than commentary, actually–and it’s apparent that most users haven’t seen the new ads yet.<\/p>\n

According to a blog post by Twitter co-founder Biz Stone, the ad program will be rolled out gradually, with Promoted Tweets (such as the Starbucks (SBUX<\/a>) example below) appearing atop some Twitter.com search result pages.<\/p>\n

Of course, the very idea of product-pitching tweets won’t sit well with a good number of Twitter users, who’ve grown accustomed to the ad-free (and unprofitable) service.<\/p>\n<\/blockquote>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Yep, they’re going there. I may not completely enjoy the experience, but it’s an overdue move. From the link: Twitter is finally taking off the training wheels and moving into the world where real businesses tread with the launch today of its\u00a0first advertising model . The microblogging phenomenon has\u00a0long avoided coming up with a business […]<\/p>\n","protected":false},"author":4050,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-535531","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/535531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4050"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=535531"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/535531\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=535531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=535531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=535531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}