{"id":537567,"date":"2010-04-21T12:49:13","date_gmt":"2010-04-21T16:49:13","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ecd7d099970b"},"modified":"2010-04-21T13:24:32","modified_gmt":"2010-04-21T17:24:32","slug":"google-continues-to-be-as-non-techy-as-possible-in-chrome-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/537567","title":{"rendered":"Google continues to be as non-techy as possible in Chrome ads"},"content":{"rendered":"<p><object height=\"340\" width=\"560\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/c5ryTLrgTbI&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/c5ryTLrgTbI&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"560\"><\/embed><\/object><\/p>\n<p>Why are tech firms bent on convincing us they&#8217;re not all that, you know, tech? For instance, you might think that a Google ad for a software product like its Chrome browser would be futuristic, but the brand and agency BBH have gone the other way: Like <a href=\"http:\/\/www.youtube.com\/watch?v=SC-2VGBHFQI\" >last year&#8217;s introductory ad for Chrome<\/a>, the new executions forgo shots of computer guts for whimsical, Rube Goldberg-esque visions of copper plumbing and hammers, an image that recalls <a href=\"http:\/\/www.brandfreak.com\/2009\/11\/british-cereal-reveals-just-whos-doing-all-those-google-searches.html\">Weetabix&#8217;s depiction of a Google search<\/a>. The new ads hype Chrome features like Twitter integration and the ability to turn images into slideshows, all with cutesy, low-tech illustrations that give the impression that Google staffers are giddy Oompa-Loompas rather than hard-nosed engineers, a trick <a href=\"http:\/\/www.brandfreak.com\/2009\/06\/buy-a-dell-laptop-today-or-at-least-apply-to-work-in-their-factory.html\">Dell deployed last year<\/a> with negligible success. Of course, Apple has been more successful with the approach with its &quot;Get a Mac&quot; ads, which literally humanized its product (and that of PC makers.) Maybe chips and ethernet cables just aren&#8217;t that visually exciting, even if <em>Popular Science<\/em> argues that the Internet actually resembles something that is thrilling to some: <a href=\"http:\/\/popsci.typepad.com\/popsci\/2007\/06\/how_many_licks_.html\" >a Tootsie Roll pop<\/a>.<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are tech firms bent on convincing us they&#8217;re not all that, you know, tech? For instance, you might think that a Google ad for a software product like its Chrome browser would be futuristic, but the brand and agency BBH have gone the other way: Like last year&#8217;s introductory ad for Chrome, the new [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-537567","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=537567"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537567\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=537567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=537567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=537567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}