{"id":537723,"date":"2010-04-21T15:28:00","date_gmt":"2010-04-21T19:28:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2292-another-thing-they-dont-teach-you-in-design-s"},"modified":"2010-04-21T15:28:00","modified_gmt":"2010-04-21T19:28:00","slug":"quote-another-thing-they-don%e2%80%99t-teach-you-in-design-s","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/537723","title":{"rendered":"QUOTE: Another thing they don\u2019t teach you in design s"},"content":{"rendered":"<p>Another thing they don\u2019t teach you in design school is what you get paid for&#8230;Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace&#8230;Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money.  That\u2019s what clients pay for.<\/p>\n<p>&#8212;<a href=\"http:\/\/www.identityworks.com\/forum\/logo-design\/what-they-dont-teach-you-about-identity-design-in-design-schools\/\">Paula Scher<\/a> [via <a href=\"http:\/\/secondandpark.com\/\">TJ<\/a>]<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=wnHyqorgiRI:FC0zVAAEUFA:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=wnHyqorgiRI:FC0zVAAEUFA:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Another thing they don\u2019t teach you in design school is what you get paid for&#8230;Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace&#8230;Getting a large, diverse group of people to agree on [&hellip;]<\/p>\n","protected":false},"author":7020,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-537723","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7020"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=537723"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537723\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=537723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=537723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=537723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}