{"id":537732,"date":"2010-04-21T14:59:27","date_gmt":"2010-04-21T18:59:27","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10004797"},"modified":"2010-04-21T12:03:23","modified_gmt":"2010-04-21T16:03:23","slug":"eat-your-double-down-at-the-kfc-yum-center","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/537732","title":{"rendered":"Eat Your Double Down At the KFC Yum! Center"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/consumerist.com\/assets_c\/2010\/04\/kfcyumcenter-thumb-440x239-39548.jpg\">         <\/p>\n<p>Sick of hearing about the KFC Double Down yet? If you&#8217;re not, and you live in KFC&#8217;s home town of Louisville, KY, you&#8217;ll soon be able to order one &#8212; and pretty much anything else from KFC, Taco Bell and Pizza Hut &#8212; in the KFC Yum! Center, a $238 million, 22,000-seat facility scheduled to open in November. Louisville-based Yum! Brands, parent to KFC and its brandmates, paid $13.5 million for naming rights to the stadium.<\/p>\n<p>The new arena will be home to the University of Louisville&#8217;s basketball teams, and will host other events. Business First of Louisville reports that the 10-year contract also gives Yum the right to open seven concessions throughout the arena, which will feature KFC, Taco Bell and Pizza Hut products. <\/p>\n<p>Yum will also get &#8220;prominent exterior signage on each side of the building and on the arena roof&#8221; and &#8220;other benefits, such as a double center-court suite, digital messaging rights, an interior signage package and premium hospitality options.&#8221; Yum apparently will not have an option to rename the Louisville Cardinals or replace the team&#8217;s logo with a picture of Colonel Sanders.<\/p>\n<p><a href=\"http:\/\/www.bizjournals.com\/louisville\/stories\/2010\/04\/19\/daily1.html?s=industry&#038;i=retailing_restaurants#\">Yum! Brands buys naming rights to downtown Louisville arena<\/a> [Business First of Louisville]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sick of hearing about the KFC Double Down yet? If you&#8217;re not, and you live in KFC&#8217;s home town of Louisville, KY, you&#8217;ll soon be able to order one &#8212; and pretty much anything else from KFC, Taco Bell and Pizza Hut &#8212; in the KFC Yum! Center, a $238 million, 22,000-seat facility scheduled to [&hellip;]<\/p>\n","protected":false},"author":4311,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-537732","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4311"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=537732"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/537732\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=537732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=537732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=537732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}