{"id":539759,"date":"2010-04-22T10:23:38","date_gmt":"2010-04-22T14:23:38","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ecdddcab970b"},"modified":"2010-04-22T10:24:09","modified_gmt":"2010-04-22T14:24:09","slug":"cottonelle-vowing-to-recall-defective-toilet-paper-that-rolls-under","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/539759","title":{"rendered":"Cottonelle vowing to recall defective toilet paper that rolls &#8216;under&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/04\/cottonelle-vowing-to-recall-defective-toilet-paper-that-rolls-under.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cottonelle\" class=\"asset asset-image at-xid-6a00d834519bc269e20134800dcb71970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20134800dcb71970c-580wi\" style=\"width: 560px;\"><\/img><\/a><\/p>\n<p>In January, Kimberly-Clark&#8217;s Cottonelle launched a contest asking consumers <a href=\"http:\/\/www.brandfreak.com\/2010\/01\/kimberly-clark-pitting-overs-against-unders-in-toilet-paper-war.html\">whether toilet paper should roll over or under<\/a>. Well, the debate was settled by Oscar time, with people in the national poll choosing &quot;over.&quot; Now, the brand is back with the next step in the campaign to keep the conversation going. It&#8217;s promising a &quot;recall&quot; of any bath tissue that doesn&#8217;t roll over. The campaign, created by JWT London (but running in the U.S. and Canada), includes TV and outdoor ads that show the company &quot;recalling any toilet paper which doesn&#8217;t roll over.&quot; Cottonelle brand manager John Stanwood says: &quot;We wanted to counter the theory that all toilet paper is the same and come up with an idea that was eye-catching, compelling and light-hearted.&quot; This, of course, doesn&#8217;t mean that retailers are pulling any TP that mysteriously rolls &quot;under&quot; from their shelves. That would be silly.<\/p>\n<p>\u2014Posted by Elaine Wong<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January, Kimberly-Clark&#8217;s Cottonelle launched a contest asking consumers whether toilet paper should roll over or under. Well, the debate was settled by Oscar time, with people in the national poll choosing &quot;over.&quot; Now, the brand is back with the next step in the campaign to keep the conversation going. It&#8217;s promising a &quot;recall&quot; of [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-539759","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/539759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=539759"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/539759\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=539759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=539759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=539759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}