{"id":539959,"date":"2010-04-22T13:57:01","date_gmt":"2010-04-22T17:57:01","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=7136"},"modified":"2010-04-22T13:57:01","modified_gmt":"2010-04-22T17:57:01","slug":"altimeter-report-social-marketing-analytics-altimeter-group-web-analytics-demystified","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/539959","title":{"rendered":"Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)"},"content":{"rendered":"

A Collaborative Effort Between Two Firms: \u00a0Web Analytics Demystified and Altimeter Group<\/strong>
\nIt’s just been over a month since we published the Social CRM Research paper<\/a> (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. \u00a0This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett<\/a> (ex-Forrester analyst) and Eric Peterson<\/a> (ex-Jupiter analyst) both of the Web Analytics Demystified firm. \u00a0Stemming from Altimeter founder Charlene Li’s<\/a> (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space. \u00a0 This self-funded research effort resulted in a thorough methodology as we interviewed over 40 ecosystem influencers.<\/p>\n

Interested in learning more? \u00a0Attend the no-cost webinar by registering.<\/a><\/p>\n

Industry Challenge: \u00a0”I can’t measure social media ROI”<\/strong>
\nMarketers around the globe are ranging from toe dipping to jumping all the way into the social marketing space –yet most lack a measurement yardstick. \u00a0While experiments can fly under the radar for a short term, without having a measurement strategy, you run the risk of not improving what you’re doing, justifying investments, and the appearance of being aloof to upper management. \u00a0To be successful, all programs (even new media) must have a measurement strategy, and we’ve done just that.<\/p>\n

\"Social<\/a><\/p>\n

Finally, A Measurement Framework Based on Business Objectives <\/strong>
\nIf you’re familiar with the Altimeter frameworks of developing a social strategy based on business objectives, then you’re in good shape, as this research report is the natural extension of the business objectives we put forth:<\/p>\n