{"id":540684,"date":"2010-04-22T14:35:24","date_gmt":"2010-04-22T18:35:24","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20134800f644a970c"},"modified":"2010-04-22T14:35:24","modified_gmt":"2010-04-22T18:35:24","slug":"diesel-smelling-a-fist-full-of-dollars-with-its-iron-man-2-fragrance","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/540684","title":{"rendered":"Diesel smelling a fist full of dollars with its &#8216;Iron Man 2&#8217; fragrance"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ecdf7949970b-pi\" style=\"float: right;\"><img decoding=\"async\" alt=\"Diesel1\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ecdf7949970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ecdf7949970b-300wi\" style=\"width: 292px; margin: 0px 0px 5px 5px; height: 207px;\"><\/img><\/a><\/p>\n<p>Wouldn&#8217;t a Tony Stark cologne smell like some combination of Robert Downey Jr., wads of cash and a soldering iron? Fans can find out as <a href=\"http:\/\/latimesblogs.latimes.com\/alltherage\/2010\/03\/diesel-iron-man-2-only-brave-limited-edition-fragrance-packaging.html\" >Only The Brave: Iron Man Limited Edition<\/a> debuts this month in department stores and boutiques via a deal between Marvel Entertainment and Diesel. The partners are supporting the licensed product launch with a dedicated website, downloadable video games and online contests. Packaging will probably stand out in the sedate fragrance aisle\u2014it&#8217;s a bright-red clenched fist, made to look like Stark&#8217;s costumed, crime-fighting alter ego. (Diesel says it smells like &quot;lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, with a dry down of amber, tolu wood and ebony wood.&quot; Um, yeah.) The cologne is just one of a cavalcade of product tie-ins with <em>Iron Man 2<\/em>, opening May 7, expected to be a box-office monster on the scale of <em>The Dark Knight<\/em>. Audi, which has five cars placed in the action flick, recently launched its <em>Iron Man 2<\/em> <a href=\"http:\/\/www.youtube.com\/watch?v=qxfByTX84HM\" >R8 Spyder sports-car commercial<\/a>, and Burger King rolls out its <a href=\"http:\/\/foodbeast.com\/content\/2010\/04\/22\/burger-king-iron-man-2-whiplash-whopper-hits-menus\/\" >Whiplash Whopper<\/a> in a few days. Those join the <a href=\"http:\/\/www.brandfreak.com\/2010\/04\/7eleven-gets-head-start-on-summer-with-iron-man-2-promotions.html\">Invincible Orange Slurpee<\/a> already available at 7-Eleven, <a href=\"http:\/\/www.brandfreak.com\/2010\/04\/stan-lee-pops-up-in-deutschs-dr-pepper-promo-for-iron-man-2.html\">themed Dr Pepper cans<\/a> and the Stark Motor Racing Team from promo partner Royal Purple motor oil. Stark may be the thinking man&#8217;s superhero, but his franchise is turning out to be the marketing maven&#8217;s holy grail.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn&#8217;t a Tony Stark cologne smell like some combination of Robert Downey Jr., wads of cash and a soldering iron? Fans can find out as Only The Brave: Iron Man Limited Edition debuts this month in department stores and boutiques via a deal between Marvel Entertainment and Diesel. The partners are supporting the licensed product [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-540684","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/540684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=540684"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/540684\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=540684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=540684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=540684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}