{"id":541984,"date":"2010-04-23T12:44:00","date_gmt":"2010-04-23T16:44:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2299-oyster-hotel-reviews-a-wonderfully-executed-site"},"modified":"2010-04-23T12:44:00","modified_gmt":"2010-04-23T16:44:00","slug":"oyster-hotel-reviews-a-wonderfully-executed-site","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/541984","title":{"rendered":"Oyster Hotel Reviews: A wonderfully executed site"},"content":{"rendered":"

I’ve been waiting for a site like Oyster<\/a> for a long time. I’ve seen a few attempts at the concept, but Oyster really nails it.<\/p>\n

Oyster gives you a real<\/em> look at a hotel. The more hotels you stay at the more you realize that the photography presented on the hotel’s site rarely matches up with the reality available at the hotel location.<\/p>\n

For example, here’s The Superior Room at the Lucerene<\/a> in NYC<\/span> really looks like. Everything from the what’s on the dresser<\/a> to the type of phone<\/a> to the bedside clock<\/a> to the plastic cups in the bathroom<\/a>. There are 96 photos in total of a single hotel room. All the details are there.<\/p>\n

If you’re still not sold, check out Oyster’s Photo Fakeouts<\/a> section. This is where they compare marketing shots with actual shots. No models, no perfect lighting, no crops — this is what it really looks like when you’re standing there.<\/p>\n

\"\"<\/p>\n

Here’s what the pool at this hotel in Jamaica really looks like<\/a>. Here’s a more realistic shot of another pool<\/a> at a hotel in Hawaii. While we’re on the topic of pools, check out this crop out<\/a> at the Sofitel hotel in LA.<\/p>\n

This fakeout at the Hyatt Regency in DC<\/a> is criminal. Color me sad<\/a> shows what this room in Vegas really looks like. Details like this matter when you are paying big bucks for a room.<\/p>\n

There’s a ton more to explore on Oyster<\/a>. The site is really well done — one of the best executed sites I’ve seen in a long time. They get all the little things right. It’s fast, clear, and easy to get around. The photos are big and easy to browse, the copywriting is generally excellent too. It’s a model.<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I’ve been waiting for a site like Oyster for a long time. I’ve seen a few attempts at the concept, but Oyster really nails it. Oyster gives you a real look at a hotel. The more hotels you stay at the more you realize that the photography presented on the hotel’s site rarely matches up […]<\/p>\n","protected":false},"author":7020,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-541984","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/541984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7020"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=541984"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/541984\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=541984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=541984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=541984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}