{"id":542071,"date":"2010-04-23T12:16:20","date_gmt":"2010-04-23T16:16:20","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20133ece54d74970b"},"modified":"2010-04-23T12:20:13","modified_gmt":"2010-04-23T16:20:13","slug":"a-200-foot-long-tron-legacy-monorail-ad-upset-disney-purists","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/542071","title":{"rendered":"A 200-foot-long &#8216;Tron: Legacy&#8217; monorail ad upset Disney purists"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/04\/a-200footlong-tron-legacy-monorail-ad-upset-disney-purists.html\" style=\"float: right;\"><img decoding=\"async\" alt=\"Tron\" class=\"asset asset-image at-xid-6a00d834519bc269e20133ece549bd970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20133ece549bd970b-350wi\" style=\"width: 330px; margin: 0px 0px 5px 5px;\"><\/img><\/a><\/p>\n<p>Ah, Disney theme-park purists. They&#8217;re the folks who get their mouse ears in a twist whenever anything changes or updates. Imagine what they&#8217;ve had to say about <a href=\"http:\/\/www.miamiherald.com\/2010\/04\/07\/1566559\/monorail-ad-irks-some-disney-fans.html\" >a 200-foot-long ad for <em>Tron: Legacy<\/em><\/a> wrapped on the monorail at Disney World. &quot;What&#8217;s next, billboards on Cinderella&#8217;s Castle?&quot; asks a blogger. The offending monorail, with a painted-on motorcycle and a yellow trail of light extending the length of the train, is part of the marketing for the Disney holiday sci-fi action remake and has reminded some park visitors of a bus wrap. Just one question: Does nobody recall that Walt Disney developed theme parks for the primary purpose of promoting his movies? Such short memories. Meanwhile, Six Flags parks are putting their digital out-of-home ads on steroids, adding TV screens at rides and other spots and digital menu boards at the busiest restaurants. Along with the recently opened Jumbotron Network, that makes for 100 million annual impressions, says the company. That&#8217;s a lot of Coke ads. So, don&#8217;t go If you&#8217;re expecting a getting-away-from-it-all experience. Apparently there&#8217;s only so much fantasy you&#8217;re allowed.<\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, Disney theme-park purists. They&#8217;re the folks who get their mouse ears in a twist whenever anything changes or updates. Imagine what they&#8217;ve had to say about a 200-foot-long ad for Tron: Legacy wrapped on the monorail at Disney World. &quot;What&#8217;s next, billboards on Cinderella&#8217;s Castle?&quot; asks a blogger. The offending monorail, with a painted-on [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542071","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=542071"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542071\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=542071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=542071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=542071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}