{"id":542290,"date":"2010-04-23T17:34:36","date_gmt":"2010-04-23T21:34:36","guid":{"rendered":"http:\/\/blogs.discovermagazine.com\/discoblog\/?p=8888"},"modified":"2010-04-23T17:34:36","modified_gmt":"2010-04-23T21:34:36","slug":"fast-food-news-it-boosts-impatience-and-what-trumps-kfc%e2%80%99s-double-down-discoblog","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/542290","title":{"rendered":"Fast Food News: It Boosts Impatience, and What Trumps KFC\u2019s Double Down? | Discoblog"},"content":{"rendered":"

It’s a common nutritional fail–you pledge to make a nice, fresh home-cooked meal, but get impatient and opt for fast food instead. Now, new research suggests that ‘we are how we eat’ and that the mere thought of fast food can result in general impatience. Researchers from the University of Toronto conducted a series of experiments in which they showed volunteers logos from several fast-food chains or asked them to recall the last time they’d visited, writes Scientific American.
\nAnd they found that folks who had thought about fast food would then read faster, even though no one told them to hurry. And they also expressed a preference for time-saving products, like shampoo plus conditioner. And they tended to opt for immediate rewards, like getting a small cash payment right away rather than waiting a week for a larger sum.
\nLooking at the results, the researchers conclude that a fast-food lifestyle may not only impacts people’s waistlines, but may also have a far-reaching and often unconscious impact on their behavior. In other fast-food news, over the last couple of days the American people have been simultaneously horrified and fascinated by KFCs new Double Down sandwich–which is two pieces of fried chicken sandwiching a bunch …<\/p>\n

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It’s a common nutritional fail–you pledge to make a nice, fresh home-cooked meal, but get impatient and opt for fast food instead. Now, new research suggests that ‘we are how we eat’ and that the mere thought of fast food can result in general impatience. Researchers from the University of Toronto conducted a series of […]<\/p>\n","protected":false},"author":641,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542290","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/641"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=542290"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542290\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=542290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=542290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=542290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}