{"id":542624,"date":"2010-04-24T18:04:44","date_gmt":"2010-04-24T22:04:44","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=55614"},"modified":"2010-04-24T18:04:44","modified_gmt":"2010-04-24T22:04:44","slug":"chevrolet-drops-campbell-ewald-ad-agency-after-91-years","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/542624","title":{"rendered":"Chevrolet drops Campbell-Ewald ad agency after 91 years"},"content":{"rendered":"
\"Chevrolet<\/p>\n

Chevrolet "An American Revolution"<\/p>\n<\/div>\n

General Motors’ has announced that it is cutting ties with long-time ad agency Campbell-Ewald, a Detroit-based ad agency that has worked for the automaker since 1919. Over the 91 years, Campbell-Ewald has created ad campaigns including “Like a Rock” and “An American Revolution,” which Chevy decided to drop in February<\/a>.<\/p>\n

“We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the[ir] many campaigns,” Jim Campbell, U.S. vice president of Chevrolet marketing, said in a prepared statement.<\/p>\n

Starting December 2009, Chevrolet divided ad contracts between Campbell-Ewald and Publicis Worldwide, a Paris-based agency. Campbell said the remaining marketing business will be transitioned over the next few months to Publicis (we’re not sure how “American” that will be).<\/p>\n

You can check out the great commercial that started the “An American Revolution” campaign that was directed by Michael Bay after the jump<\/em>.<\/p>\n

<\/span><\/p>\n

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– By: Stephen Calogera<\/em><\/p>\n

Source: CNNMoney<\/a>
\nImages Source: oscar99ta\u2019s Flickr <\/a><\/p>\n

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\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chevrolet "An American Revolution" General Motors’ has announced that it is cutting ties with long-time ad agency Campbell-Ewald, a Detroit-based ad agency that has worked for the automaker since 1919. Over the 91 years, Campbell-Ewald has created ad campaigns including “Like a Rock” and “An American Revolution,” which Chevy decided to drop in February. “We […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542624","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=542624"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542624\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=542624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=542624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=542624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}