{"id":542794,"date":"2010-04-25T14:11:54","date_gmt":"2010-04-25T18:11:54","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10004954"},"modified":"2010-04-25T14:09:26","modified_gmt":"2010-04-25T18:09:26","slug":"middle-aged-women-rule-online-marketplace","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/542794","title":{"rendered":"Middle-Aged Women Rule Online Marketplace"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/consumerist.com\/assets_c\/2010\/04\/permuto-thumb-350x332-39693.jpg\">         <\/p>\n<p>Unlike meatspace malls, you can&#8217;t scope out the other shoppers when you&#8217;re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it&#8217;s Paramus without the blue laws.<\/p>\n<p>Actually, the real news in the infographic is that, unlike back in the last century, when online shopping was still considered something geeky, it&#8217;s now about as mainstream as Costco. Almost 50% of all Americans shop online, and 88% of online shoppers have bought something online in the last six months. Revenue for online merchants is over $34 billion a year, up 500% from the end of the last century. <\/p>\n<p><a href=\"http:\/\/www.permuto.com\/blog\/2010\/04\/23\/whos-shopping-online\/\" >Who&#8217;s Shopping Online?<\/a> [Permuto Discoveries]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike meatspace malls, you can&#8217;t scope out the other shoppers when you&#8217;re browsing the online aisles. But thanks to this handy infographic from Permuto Discoveries, the truth is out: virtual malls are dominated by middle-aged white women with household incomes of $65K. Yeah, it&#8217;s Paramus without the blue laws. Actually, the real news in the [&hellip;]<\/p>\n","protected":false},"author":4311,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-542794","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4311"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=542794"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/542794\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=542794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=542794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=542794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}