{"id":544660,"date":"2010-04-27T05:30:57","date_gmt":"2010-04-27T09:30:57","guid":{"rendered":"tag:contentnext.com,2010-04-27:article\/419-spotify-targets-itunes-all-comers-with-social-and-mp3-features"},"modified":"2010-04-27T05:30:57","modified_gmt":"2010-04-27T09:30:57","slug":"spotify-targets-itunes-all-comers-with-social-and-mp3-features","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/544660","title":{"rendered":"Spotify Targets iTunes, All-Comers With Social And MP3 Features"},"content":{"rendered":"

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Spotify spent most of its first year saying it would refrain<\/em> from adding “social” features and concentrate on just serving<\/em> music. But the ice in Stockholm has thawed lately and today the music service added just that, amongst its first significant product updates since launching in late 2008.<\/p>\n

—New profiles<\/strong>: Users can friend each other by Spotify username or via Facebook graph and send tracks to each other with a new Inbox. New activity appears in a “feed”. Users can share a web link to their in-app profile and add profile details to their blogs.\n<\/p>\n

—Library changes<\/strong>: Spotify’s no longer just a cloud player – now users can play local files, like iTunes. Tracks and albums can be “starred”, popping them in a favourites folder. Spotify will also wirelessly sync music files to mobile without USB sideloading.<\/p>\n

Spotify SVP Paul Brown tells paidContent:UK:-<\/p>\n

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“Today’s upgrade is all about driving discovery and enabling users to build their playlist libraries. To then access these libraries across multiple platforms, we feel will be a major attraction for people looking to sign up as a premium customer<\/strong>.<\/p>\n

“We have shown, since rolling out premium mobile access to our users, that the ability to access your music in a very simple, exciting and absorbing way, across multiple platforms, is a big reason to subscribe<\/strong> and today’s features only increase the stickiness of Spotify as a music platform. There is a lot more to come but this is a significant step in Spotify’s evolution as music access and management platform.”<\/p>\n<\/blockquote>\n

The features are available to both free and paying users. Spotify has over seven million users and 320,000 of the latter. Little of this seems to affect that dragging issue of entering the U.S. market. But, assuming Spotify’s economics are<\/em> scaleable, these additions will likely yield higher dwell time <\/strong>and attract more users, because they’re all about propagating extra engagement.<\/p>\n

Twelve months ago, Brown told us<\/a> about social prospects: “I don\u2019t think that\u2019s the path that a company like Spotify will take. It\u2019s about a core experience – others may do interesting things off the platform, that\u2019s where the social features thing will come, I think.\u201d But Spotify has come a long way since then, and these features had been requested by users.<\/p>\n

Spotify has long let users “scrobble” song listens to Last.fm profiles. That feature remains, but now Spotify is taking more ownership of the social music experience at a time when Last.fm is stopping<\/a><\/em> playing full on-demand tracks to concentrate mainly on the social experience.  Likewise, this could be a challenge to Mog.com, the social music site that’s looking to bring <\/a>its music subscription service to the UK at a price undercutting Spotify.<\/p>\n

But Spotify isn’t just flexing social muscles here. The local files feature means users who had been using Spotify for cloud streaming but retaining iTunes or Windows Media Player for their existing library, can finally ween themselves off those clients<\/strong>. The Spotify app is a slicker, slimmer homage to iTunes itself, and the files even sync to Spotify’s smartphone app.<\/p>\n

For those of you in countries that can’t yet access the new or old Spotify, here’s a video<\/a> and our slideshow<\/a>…<\/em><\/p>\n

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Spotify spent most of its first year saying it would refrain from adding “social” features and concentrate on just serving music. But the ice in Stockholm has thawed lately and today the music service added just that, amongst its first significant product updates since launching in late 2008. —New profiles: Users can friend each other […]<\/p>\n","protected":false},"author":705,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-544660","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/544660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=544660"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/544660\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=544660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=544660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=544660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}