{"id":546189,"date":"2010-04-28T16:16:44","date_gmt":"2010-04-28T20:16:44","guid":{"rendered":"http:\/\/gigaom.com\/?p=115780"},"modified":"2010-04-28T16:16:44","modified_gmt":"2010-04-28T20:16:44","slug":"popcap-gets-serious-about-social","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/546189","title":{"rendered":"PopCap Gets Serious About Social"},"content":{"rendered":"<p>Outside of <a href=\"http:\/\/www.pixar.com\">Pixar<\/a>, <a href=\"http:\/\/www.popcap.com\/\">PopCap Games<\/a> may have the best track record for pumping out hits. From Bejeweled to Peggle, it&#8217;s hard to find a dud in the company&#8217;s lineup. But the casual games world is evolving from a downloaded, solitary experience to a social one. Can PopCap keep its hot streak going in <a href=\"http:\/\/gigaom.com\/2010\/04\/21\/facebook-gives-outside-sites-persistent-connections-to-its-users-2\/\">the age of Facebook<\/a>?<\/p>\n<p>To find out, we did a quick video interview with PopCap Co-founder John Vechey and CEO David Roberts last week. Some highlights:<\/p>\n<ul>\n<li>PopCap launched a one-minute version of Bejeweled called Bejeweled Blitz on Facebook. According to the company&#8217;s fact sheet, more than 100 million games of Blitz are played each day, and separately, Vechey told me that the average game session lasts a whopping 43 minutes (remember, that it&#8217;s a one-minute game!).<\/li>\n<li>In the future &#8220;All of our games will be somewhat social,&#8221; according to Vechey.\n<\/li>\n<li>PopCap is excited about Facebook&#8217;s Open Graph movement and believes it will be a powerful recommendation tool for people who might not be familiar with PopCap&#8217;s lineup.\n<\/li>\n<li>According to Roberts, if a game isn&#8217;t fun with just programmer art and no sound, there is no amount of &#8220;spicing it up&#8221; that can make it so.\n<\/li>\n<\/ul>\n<p><script src=\"http:\/\/player.ooyala.com\/player.js?width=600&#038;height=336&#038;embedCode=9kMzJkMTq17eZ37OPS7uWCm8_Tesa9v1\"><\/script><noscript><object classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" id=\"ooyalaPlayer_16iqw_g8iy5w3q\" width=\"600\" height=\"336\" codebase=\"http:\/\/fpdownload.macromedia.com\/get\/flashplayer\/current\/swflash.cab\"><param name=\"movie\" value=\"http:\/\/player.ooyala.com\/player.swf?embedCode=9kMzJkMTq17eZ37OPS7uWCm8_Tesa9v1&#038;version=2\" \/><param name=\"bgcolor\" value=\"#000000\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"flashvars\" value=\"embedType=noscriptObjectTag&#038;embedCode=9kMzJkMTq17eZ37OPS7uWCm8_Tesa9v1\" \/><embed src=\"http:\/\/player.ooyala.com\/player.swf?embedCode=9kMzJkMTq17eZ37OPS7uWCm8_Tesa9v1&#038;version=2\" bgcolor=\"#000000\" width=\"600\" height=\"336\" name=\"ooyalaPlayer_16iqw_g8iy5w3q\" align=\"middle\" play=\"true\" loop=\"false\" allowscriptaccess=\"always\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" flashvars=\"&#038;embedCode=9kMzJkMTq17eZ37OPS7uWCm8_Tesa9v1\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\"><\/embed><\/object><\/noscript><\/p>\n<p>For more on the social web, check out our in-depth piece, <a href=\"http:\/\/pro.gigaom.com\/2010\/04\/theres-no-stopping-facebook\/\">There&#8217;s No Stopping Facebook<\/a> over at our subscription research service, <a href=\"http:\/\/pro.gigaom.com\">GigaOM Pro<\/a>.<\/p>\n<p><a href=\"http:\/\/gigaom.com\/2010\/04\/28\/popcap-gets-serious-about-social\/popcap\/\" rel=\"attachment wp-att-116566\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/04\/popcap.jpg?w=210&#038;h=117\" alt=\"\" title=\"PopCap\" width=\"210\" height=\"117\"  class=\"alignleft size-thumbnail wp-image-116566\" \/><\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=115780&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=08zDkajweNo:27zAnWqlcaU:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=08zDkajweNo:27zAnWqlcaU:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=08zDkajweNo:27zAnWqlcaU:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=08zDkajweNo:27zAnWqlcaU:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=08zDkajweNo:27zAnWqlcaU:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=08zDkajweNo:27zAnWqlcaU:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=08zDkajweNo:27zAnWqlcaU:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=08zDkajweNo:27zAnWqlcaU:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/08zDkajweNo\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outside of Pixar, PopCap Games may have the best track record for pumping out hits. From Bejeweled to Peggle, it&#8217;s hard to find a dud in the company&#8217;s lineup. But the casual games world is evolving from a downloaded, solitary experience to a social one. Can PopCap keep its hot streak going in the age [&hellip;]<\/p>\n","protected":false},"author":6251,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-546189","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6251"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=546189"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546189\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=546189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=546189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=546189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}