{"id":546272,"date":"2010-04-28T18:15:12","date_gmt":"2010-04-28T22:15:12","guid":{"rendered":"http:\/\/gigaom.com\/?p=116773"},"modified":"2010-04-28T18:15:12","modified_gmt":"2010-04-28T22:15:12","slug":"cell-phone-chip-king-confirms-its-server-ambitions","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/546272","title":{"rendered":"Cell Phone Chip King Confirms Its Server Ambitions"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.files.wordpress.com\/2010\/04\/armdatacenterthumb.jpg\"><img loading=\"lazy\" decoding=\"async\"  title=\"armdatacenterthumb\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/04\/armdatacenterthumb.jpg?w=210&#038;h=140\" alt=\"\" width=\"210\" height=\"140\" class=\"alignleft size-full wp-image-114684\" \/><\/a>ARM plc has confirmed that within the next 12 months its architecture, which is currently used primarily in cell phones and consumer electronics, will also be used in servers &#8212; pitting it against the lifeblood of Intel&#8217;s chip business.\u00a0<a href=\"http:\/\/www.eetimes.com\/news\/semi\/showArticle.jhtml?articleID=224700072\">Speaking with EETimes<\/a>, Warren East, the CEO of ARM, said servers using ARM-based chips should appear within the year.<\/p>\n<p>The news shouldn&#8217;t come as a surprise to our readers, <a href=\"http:\/\/gigaom.com\/2010\/04\/09\/smooth-stone-bets-arm-will-invade-the-data-center\/\">since I profiled Smooth-Stone<\/a>, one company trying to build low-power servers earlier this month, and in that same post pointed to ARM&#8217;s server ambitions. And it&#8217;s not just startups that are interested in using the low-power ARM architecture inside data centers, either. Google <a href=\"http:\/\/gigaom.com\/2010\/04\/20\/breaking-google-buys-stealthy-startup-agnilux\/\">recently acquired a secretive startup called Agnilux<\/a> that was rumored to be making a server with the ARM architecture. We also reported on a <a href=\"http:\/\/gigaom.com\/2010\/04\/15\/is-microsoft-testing-servers-running-cell-phone-chips\/\">Microsoft job listing<\/a> that sought a software development engineer with experience running ARM in the data center for the company&#8217;s eXtreme Computing group.<\/p>\n<p>For the last couple of decades, Intel&#8217;s x86 chips have gained dominance in the data center, but as power considerations begin to outweigh the benefits of a cheap, general purpose processor, other chip makers have started to smell blood. Nvidia is pushing its graphics processors for some types of applications, while Texas Instruments\u00a0is researching the use of <a href=\"http:\/\/gigaom.com\/2009\/03\/05\/ti-wants-to-use-dsps-for-low-power-computing\/\">DSPs<\/a><a href=\"http:\/\/gigaom.com\/2009\/03\/05\/ti-wants-to-use-dsps-for-low-power-computing\/\"> inside servers.<\/a> So ARM&#8217;s server ambitions aren&#8217;t so far-fetched, and because of its ubiquity it may have the best chance at success, especially as more and more software is written for mobiles where ARM dominates. East told EETimes:<\/p>\n<blockquote><p>The architecture can support server application as it is. The implementations [of ARM] have traditionally been aimed at relatively low performance optimized for minimum power consumption. But we are seeing higher speed, multicore implementations now pushing up to 2-GHz. The main difference for a server processor is the addition of high-speed communications interfaces.<\/p><\/blockquote>\n<p>Smooth-Stone, for example, says it has developed intellectual property at the silicon level to handle the communications between the myriad ARM-based processors that would be needed inside a server. However, ARM isn&#8217;t the only low-power solution in the server world. Intel&#8217;s best hope may lie in <a href=\"http:\/\/gigaom.com\/2010\/01\/06\/seamicros-secret-server-changes-computing-economics\/\">companies using its low-power Atom chips<\/a> to build greener boxes. I&#8217;m hoping we&#8217;ll hear more about ARM&#8217;s server ambitions when Ian Feurgeson, the director of enterprise and embedded solutions at ARM and the guy in charge of the company&#8217;s server ambitions, speaks at our <a href=\"http:\/\/events.gigaom.com\/structure\/10\/\">Structure 10 conference in June<\/a>.<\/p>\n<p><strong>Related content from GigaOM Pro (sub req&#8217;d):<\/strong><\/p>\n<p><a href=\"http:\/\/pro.gigaom.com\/2010\/03\/hot-topic-green-data-centers\/\"><br \/>\nHot Topic: Green Data Centers<\/a><br \/>\n<em> <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=116773&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=OzGWn_DJQ00:HT1C2pm6J0w:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=OzGWn_DJQ00:HT1C2pm6J0w:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=OzGWn_DJQ00:HT1C2pm6J0w:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=OzGWn_DJQ00:HT1C2pm6J0w:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=OzGWn_DJQ00:HT1C2pm6J0w:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=OzGWn_DJQ00:HT1C2pm6J0w:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=OzGWn_DJQ00:HT1C2pm6J0w:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=OzGWn_DJQ00:HT1C2pm6J0w:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/OzGWn_DJQ00\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ARM plc has confirmed that within the next 12 months its architecture, which is currently used primarily in cell phones and consumer electronics, will also be used in servers &#8212; pitting it against the lifeblood of Intel&#8217;s chip business.\u00a0Speaking with EETimes, Warren East, the CEO of ARM, said servers using ARM-based chips should appear within [&hellip;]<\/p>\n","protected":false},"author":2813,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-546272","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2813"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=546272"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546272\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=546272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=546272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=546272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}