{"id":546838,"date":"2010-04-29T09:14:54","date_gmt":"2010-04-29T13:14:54","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=55959"},"modified":"2010-04-29T09:14:54","modified_gmt":"2010-04-29T13:14:54","slug":"gm-introduces-chevrolet-to-korea-with-the-camaro","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/546838","title":{"rendered":"GM introduces Chevrolet to Korea with the Camaro"},"content":{"rendered":"
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2010 Chevrolet Camaro<\/p>\n<\/div>\n

Giving the Chevrolet brand a global presence is a key strategy at the new General Motors Company, however, in South Korea GM continues to sell its current global Chevy lineup under the Daewoo brand. Well, all that’s about to chance with the introduction of new Camaro, which will go on sale in Korea in 2011.<\/p>\n

Click here to get prices on the 2010 Chevrolet Camaro<\/strong><\/a><\/em>.<\/p>\n

\u201cAccording to our market research, half of all Koreans are familiar with the brand and more than 80 percent are aware of Chevrolet\u2019s distinctive logo,\u201d said GM Daewoo Auto & Technology President and CEO Mike Arcamone. \u201cThis is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet. We see tremendous upside with its introduction.\u201d<\/p>\n

Click here to read our review on the 2010 Chevrolet Camaro<\/strong><\/a><\/em>.<\/p>\n

Click through for the press release for more details<\/em>.<\/p>\n

Review: 2010 Chevrolet Camaro LT V6<\/strong>:<\/h3>\n

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Press Release<\/strong>:<\/p>\n

GM to Bring Chevrolet to Korea<\/strong><\/p>\n

Will launch GM\u2019s leading global brand to strengthen its position in domestic market<\/strong><\/p>\n

Busan, Korea \u2013 Chevrolet, General Motors Company\u2019s leading global vehicle brand, will be introduced in Korea in 2011. GM Daewoo Auto & Technology President and CEO Mike Arcamone made the announcement today at a press conference held in conjunction with the opening of the Busan International Motor Show.<\/p>\n

\u201cThe introduction of Chevrolet will enable us to provide our customers an array of exciting new vehicles from the brand\u2019s global lineup, giving them more driving options,\u201d said Arcamone. \u201cThis will help GM Daewoo increase our sales and market share in the domestic market while generating additional revenue, strengthening our employees\u2019 job security, creating new jobs and resulting in additional investment in Korea. We regard it as a key to our long-term success.\u201d<\/p>\n

As an example of the products that Korean consumers can expect, GM Daewoo introduced the new Chevrolet Camaro at its motor show stand. The popular sports car will go on sale in Korea in 2011.<\/p>\n

Arcamone also emphasized that today\u2019s announcement is about brand coexistence, not brand replacement. \u201cOur decision to launch Chevrolet is in the best interest of GM Daewoo and Korea,\u201d he said.<\/p>\n

Founded in 1911 and named after famous race car driver Louis Chevrolet, Chevrolet is one of GM\u2019s four core brands. Last year, Chevrolet accounted for 44 percent of GM\u2019s global sales and registered a 21 percent increase in sales from the previous year.<\/p>\n

\u201cGM is bringing the new brand to Korea to enhance our presence in the domestic market,\u201d said GM International Operations President Tim Lee. \u201cLast year, 3.3 million Chevrolet vehicles were sold in 130 markets worldwide, making it the fourth most popular passenger car brand globally.\u201d<\/p>\n

The success of products such as the new Chevrolet Cruze global compact sedan and the next-generation Chevrolet Spark mini-car has played a key role in Chevrolet becoming one of the fastest-growing vehicle brands in the world. Chevrolet sales in 2009 were twice those in 2005.<\/p>\n

\u201cChevrolet has enjoyed success in mature markets in North America and Europe, as well as in emerging markets in Asia Pacific and Latin America,\u201d said Lee. \u201cWe are confident that it will drive us into a new era in Korea.\u201d<\/p>\n

– By: Omar Rana<\/em><\/p>\n

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2010 Chevrolet Camaro Giving the Chevrolet brand a global presence is a key strategy at the new General Motors Company, however, in South Korea GM continues to sell its current global Chevy lineup under the Daewoo brand. Well, all that’s about to chance with the introduction of new Camaro, which will go on sale in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-546838","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=546838"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/546838\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=546838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=546838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=546838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}