{"id":547360,"date":"2010-04-29T07:23:57","date_gmt":"2010-04-29T11:23:57","guid":{"rendered":"http:\/\/www.mobilecrunch.com\/?p=30535"},"modified":"2010-04-29T07:23:57","modified_gmt":"2010-04-29T11:23:57","slug":"layar-launches-store-for-augmented-reality-layers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/547360","title":{"rendered":"Layar Launches Store for Augmented Reality Layers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/04\/layar-catalog-featured-with-paid-layers-180x300.png\" alt=\"\" title=\"layar-catalog-featured-with-paid-layers\" width=\"180\" height=\"300\" class=\"alignright size-medium wp-image-30548\" \/>Augmented reality is <a href=\"http:\/\/techcrunch.com\/2010\/01\/01\/ten-technologies-2010\/\">being touted<\/a> as the new hotness. I&#8217;m sure most of you have heard of the augmented reality browser, <a href=\"http:\/\/techcrunch.com\/2009\/06\/21\/layars-augmented-reality-browser-literally-more-than-meets-the-eye\/\">Layar<\/a>. Basically, Layar offers a window through which to view the world, where handy hints and information are displayed over the top in real-time.<\/p>\n<p>The Amsterdam-based company released Layar last year for both Android and iPhone, and a number of interesting &#8220;layers&#8221; have already <a href=\"http:\/\/techcrunch.com\/2009\/12\/02\/layar-3-0-mobile-augmented-reality\/\">made their way into the application<\/a>. The layers mentioned in that post were created by interested developers, but today, Layar opened up a store for selling layers.<\/p>\n<p>Layers in the store so far include a layer by travel-guide publisher Berlitz that points out hotels and places to shop, and EyeTour are offering a layer for tourists in Puerto Rico. There is also a layer for Disneyland and Disney World.<\/p>\n<p>I guess the most obvious use for augmented reality is to make sense of an unfamiliar city, so it makes sense that the first layers are targeted at tourists.<\/p>\n<p>However, commercialising layers like this will hopefully mean some really useful and innovative layers will appear in the browser in the future &#8212; especially when there are already 1.6 million copies of the reality browser floating around.<\/p>\n<p>Currently, the store accepts PayPal in the U.S., U.K., Canada and Australia, and offers a 60\/40 split between developers and themselves, respectively.<\/p>\n<p>Can you think of any layers you&#8217;d like to see (or would purchase) in the future?<\/p>\n<p>For more info on (and screenshots of) the new paid layers, you can check out Layar&#8217;s site, <a href=\"http:\/\/site.layar.com\/paid-layer-launching-partners\/\">here<\/a>.<\/p>\n<p>[via <a href=\"http:\/\/mobile.venturebeat.com\/2010\/04\/28\/layar-augmented-reality-store\/\">Mobile Beat<\/a>]<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/1G6rH00JWIrHhddeaYB7fY88uiw\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/1G6rH00JWIrHhddeaYB7fY88uiw\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/1G6rH00JWIrHhddeaYB7fY88uiw\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/1G6rH00JWIrHhddeaYB7fY88uiw\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ygWgZN7HEdw:h-iOmATe5l0:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=ygWgZN7HEdw:h-iOmATe5l0:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ygWgZN7HEdw:h-iOmATe5l0:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?i=ygWgZN7HEdw:h-iOmATe5l0:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?a=ygWgZN7HEdw:h-iOmATe5l0:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/Mobilecrunch?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Augmented reality is being touted as the new hotness. I&#8217;m sure most of you have heard of the augmented reality browser, Layar. Basically, Layar offers a window through which to view the world, where handy hints and information are displayed over the top in real-time. The Amsterdam-based company released Layar last year for both Android [&hellip;]<\/p>\n","protected":false},"author":6653,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-547360","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/547360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6653"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=547360"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/547360\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=547360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=547360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=547360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}