{"id":547760,"date":"2010-04-29T23:45:59","date_gmt":"2010-04-30T03:45:59","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100427\/1352509196.shtml"},"modified":"2010-04-29T23:45:59","modified_gmt":"2010-04-30T03:45:59","slug":"using-a-big-company-cd-for-marketing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/547760","title":{"rendered":"Using A Big Company C&amp;D For Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/blog.ericgoldman.org\/\" >Eric Goldman<\/a> alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a <a href=\"http:\/\/votedaisy.com\/friendly_note.pdf\" >cease &#038; desist letter from cleaning giant Clorox<\/a> (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox&#8217;s trademarks on &#8220;Green Works,&#8221; including the use of a yellow flower, related to Green Works products.  In response, Method set up <a href=\"http:\/\/votedaisy.com\/\" >VoteDaisy.com<\/a>, with a little poll asking people &#8220;who should own the daisy&#8221; with three options: Clorox, Mother Nature or Method.  Nicely done.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20100427\/1352509196.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20100427\/1352509196.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20100427\/1352509196&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=defc3c902b7e5b8b650b9812cb4b7e47&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=defc3c902b7e5b8b650b9812cb4b7e47&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/ib.adnxs.com\/seg?add=24595&#038;t=2\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=d3LZBusAdUU:j9HRMWZk9vI:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=d3LZBusAdUU:j9HRMWZk9vI:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=d3LZBusAdUU:j9HRMWZk9vI:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/d3LZBusAdUU\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease &#038; desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox&#8217;s trademarks on &#8220;Green Works,&#8221; including the use of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-547760","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/547760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=547760"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/547760\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=547760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=547760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=547760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}